Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Discover Boating touts recent PR success

There were 1,400 stories about boating and the boating lifestyle in media outlets last year prompted by the efforts of Discover Boating, the group said after its 2012 tally of press coverage. The coverage provided an estimated 110 million media impressions, the group announced. Just three weeks into 2013, the public relations team of the…more

Leadership council formed at growth summit

Industry leaders gathered in Illinois for a third growth summit — a forum composed of marine industry leaders invested in the recreation’s future, the National Marine Manufacturers Association announced this week. On Dec. 4, about 30 people representing diverse organizations and companies reconvened in Rosemont, Ill., to discuss industry trends and the challenges of growing…more

Outlook 2013 from Trade Only

Welcome to the digital version of our 2013 industry forecast. Each year, Trade Only asks a representative group of industry leaders to turn their sights on the coming season and tell us what they see in the months ahead. Click here for Outlook 2013. The result is 23 essays that we believe comprise must reading…more

Boat-show marketing webinar set for today

A webinar seeking to teach businesses how to get the most out of boat shows takes place today from 11 a.m. to 12:30 p.m. EST. “Increase Your Boat Show Impact” will be moderated by Charlie Baker of Portco Marine and features Tim Wilson of Business Development Concepts. Registration is $19. Topics include integrating strategic partners…more

GE Capital making contribution to Grow Boating

Grow Boating Inc. announced today that GE Capital’s Commercial Distribution Finance business is the latest industry stakeholder to make a contribution in support of the industrywide initiative. CDF’s contribution will directly affect one of Grow Boating’s core strategic programs, Marine Five Star Dealer Certification (MFSDC), which features a set of standards for dealers to attain…more

Discover Boating marks MovieMaker milestone

Discover Boating’s “Welcome to the Water” Facebook page is getting a lot of traffic with a video app developed just a couple of months ago. The Movie Maker app featured on the Facebook page has been used more than 6,000 times since it debuted in June, Discover Boating vice president of marketing and communications Carl…more

‘Boatgating’ emerges as sporting event trend

September and October are a sweet spot for boaters and sports fans alike as baseball and football season overlap with boating season. Boatgating, the combination of two American pastimes — boating and tailgating — is emerging as a trendy way to enjoy both, according to Discover Boating. “There are several major stadiums on or near…more

VIDEO: Fishing on Cape Cod Bay

The first time Windswept Charters took us fishing out of East Dennisport, Mass., on the Cape Cod Bay, we had a blast. The owners, Bob and Deena Tolley, were doing me a favor so I could try out Discover Boating’s Movie Maker app and write about it for the Soundings Dispatches e-newsletter. It was a…more

Discover Boating hosts YouTube webinar today

Discover Boating is holding a webinar today to help businesses maximize YouTube’s potential as a marketing tool. Josh Chiles, CEO of Engaged, a social media firm that offers full-service social media management and a social media management dashboard for in-house teams, will present the webinar from 1-2 p.m. EDT. “It’s an incredibly useful communication tool…more

Discover Boating holds Facebook photo contest

Discover Boating is holding a Fourth of July photo contest on its Facebook page, where fans can enter and vote on entries. A grand-prize winner will receive a $200 Visa gift card, and finalists will receive a $50 Visa gift card. The contest ends at 11:59 p.m. July 13. Entrants can submit up to four…more

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