Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Survey: Boating participation up in Canada

Discover Boating Canada announced the findings from new research commissioned to learn more about boating participation across Canada. A telephone survey of 2,000 Canadian adults found that an estimated 10.2 million Canadians (38 percent of the population) went boating in 2010. This figure represents a significant increase from the 2006 Economic Impact Study, which suggested…more

Discover Boating recaps marketing gains

In a recent presentation to the Grow Boating board of directors, Discover Boating staff showcased highlights from the 2011 marketing campaign. Results include: • Facebook: Reached 219,000 fans • Website: 46 percent increase in visits • Mobile: 323 percent increase in DiscoverBoating.com visits • Discover Boating was awarded the Gold Effie for the Making Waves…more

Discover Boating marks Facebook milestone

Discover Boating’s Facebook page reached a milestone of more than 200,000 fans. Since the campaign’s May 2 launch, 150,000 people have “liked” the Discover Boating Facebook page, resulting in 201,099 fans as of 3 p.m. Monday. That’s an average of 1,300 “likes” a day. To date, the campaign has generated 384 million impressions and 216,000…more

Jimmy Buffett tops Discover Boating song chart

Jimmy Buffett’s “A Pirate Looks at 40″ was voted the top boating song by Discover Boating’s Facebook fans. “Music adds to the escape factor you feel when you’re out on the water with friends and family,” Discover Boating president Carl Blackwell said in a statement. “Boating allows you to disconnect from the stress on land,…more

Grow Boating elects new officers

Joe Lewis, president of Mount Dora Boating Center in Mount Dora, Fla., was elected chairman of the Grow Boating board of directors for the 2011-12 term. He replaces D. Scott Deal, president and CEO of Maverick Boat Company. Also named to the board were: Vice chairman Marcia Kull (vice president of Volvo Penta of the…more

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‘More than an ad campaign’

‘Welcome to the Water’ is launched, with a full arsenal of tools to attract newcomers to boating The new Discover Boating campaign, “Welcome to the Water,” is up and running, and early indications are that it’s a success. With websites, mobile sites, social media, radio spots, online advertising and more, the campaign is designed to…more

Discover Boating debuts new Facebook feature

Discover Boating’s “Welcome to the Water” boating trip planner launched on Facebook. “Extending an invitation to friends and family to enjoy a day on your boat is one of the benefits of being a boat owner — you get to bring them along to experience the fun of boating,” Discover Boating chief marketing officer Carl…more

Discover Boating wins marketing award

Discover Boating, the recreational boating industry’s national marketing campaign, took home the top honor in the Small Budgets-Products category of the 2011 North American Effie Awards at the 43rd annual Effie gala in New York. “This is a tremendous honor for the recreational boating industry and testament to the dedication of Discover Boating staff and…more

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Discover Boating relaunch nears the finish line

More than 400 people registered to listen to a 45-minute industry webinar that Carl Blackwell, chief marketing officer of the National Marine Manufacturers Association, conducted Tuesday on the official launch of the association’s new Discover Boating campaign. With the theme “Welcome to the Water,” the NMMA plans to spearhead the new campaign with content at…more

Discover Boating teams with RBFF for marketing campaign

The Recreational Boating & Fishing Foundation and Discover Boating announced a new partnership at the American Boating Congress. The partnership will identify synergies within marketing plans for Discover Boating and RBFF’s national outreach program, Take Me Fishing, to grow participation in boating and fishing. “This is a natural collaboration that will focus on finding areas…more

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