Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Finalists named for Discover Boating campaign

The search is under way for an agency to develop plans for the Discover Boating campaign. A task force made up of the Grow Boating board of directors and staff narrowed the list of integrated marketing agencies to develop plans for the ramp-up of the Discover Boating campaign to three finalists: McCarty Bowen, Olson and…more

Discover Boating debuts online game

Discover Boating today launched a new online game, Making Waves, which is available on Facebook. Making Waves gives players the opportunity to experience on-screen everything they can do on the water. The game is in the format of a race, with four courses that focus on different boating lifestyles. “We’re excited to see game players’…more

Discover Boating’s winning videos available online

Discover Boating released four videos from the winners of its 2009 video contest, I Discovered Boating, which showcases Americans’ love of the boating lifestyle. The videos address four industry segments — fishing, powerboating/cruising, sailing and water sports — with each telling a unique story about the love of boating. “Through this campaign, we will leverage…more

Grow Boating reports Web success

Grow Boating reports that nearly 500,000 people who visited DiscoverBoating.com have clicked on a manufacturer or certified dealer link and clicked through to their Web site since 2007. Also, with its foray online and a partnership with www.technorati.com, Discover Boating has aggregated all boating blogs under an online Discover Boating “channel.” Discover Boating’s presence on…more

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Winners selected in Discover Boating contest

Discover Boating officials selected two winners from a field of nearly 300 entries in the recent “I Discovered Boating” amateur video and photo contest. “We were overwhelmed with impressive entries from around the country, all of which captured the essence of why 70 million Americans take to the water each year,” said Carl Blackwell, spokesman…more

Grow Boating’s national ad campaign put on hold another year

The National Marine Manufacturers Association’s board of directors voted unanimously at its May meeting to continue the redirection of Grow Boating funds until June 30, 2010. Last year, it was agreed the industry would be better served by redirecting 85 percent of assessments toward a combination of efforts designed to increase dealer sales, while maintaining…more

Features added to DiscoverBoating.com

Discover Boating added a Social Room on DiscoverBoating.com to provide greater interaction and dialogue between boating experts, insiders and consumers interested in the boating lifestyle. The Social Room houses Discover Boating’s Facebook, Twitter and Boat TV applications, as well as a new Boating Blog to further illustrate how easy, affordable and enjoyable it is to…more

Hudson River celebration starts today

Grow Boating’s marketing arm, Discover Boating, is an in-kind sponsor and the recreational boating representative for River Day, marking New York’s 400th anniversary, the centerpiece of the ExploreNY400 and Hudson Fulton Champlain Quadricentennial celebration. The nine-day flotilla begins today in Manhattan and continues up the Hudson River to Albany, N.Y. River Day will engage yacht…more

Discover Boating holding i-Discovered Boating contest

Discover Boating, the recreational boating industry’s national awareness campaign, is holding an amateur video and photo contest called i-Discovered Boating to showcase Americans’ love of the boating lifestyle. Boaters across the U.S. are encouraged to submit videos and photos illustrating how they discovered boating for a chance to win up to $10,000 and to have…more

Discover Boating Web site has new design

Discover Boating updated its home page at DiscoverBoating.com to more prominently feature the Boat Selector Tool and DVD sign-up links. Also, the Boat Selector Tool was updated for better functionality. New boat pages will feature more relevant content, imagery, videos detailing boat types, and a quick survey tool to gather consumer feedback about changes and…more

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