Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Discover Boating center docks in Miami

Exclusive to the 2011 Miami International Boat Show & Strictly Sail Miami, the new Discover Boating Resource Center offers an on-the-water educational experience for boaters of all ages and skill levels. Visitors to the Feb. 17-21 event can take advantage of a variety of free daily interactive courses, including close-quarter handling, joystick docking, navigation and…more

Grow Boating assessments restored for 2011

Grow Boating Inc. said today that the board of the National Marine Manufacturers Association approved full restoration of Grow Boating assessments, effective Jan. 1. The decision comes after a Grow Boating funding task force, composed of representatives of the Grow Boating board, recommended that the NMMA board reinstate full assessment collection to reignite the Discover…more

Discover Boating names sweepstakes winner

Cassidy Welch of Hot Springs, Ark., is the winner of Discover Boating’s Making Waves sweepstakes. Her entry was randomly selected from the contest’s nearly 30,000 registrants, and she was awarded $25,000 toward the purchase of a new National Marine Manufacturers Association-certified boat. Welch chose a 2010 Tracker Pro Team 175 TXW with a 2010 Mercury…more

Grow Boating names Discover Boating marketing agency

Grow Boating Inc. selected Olson, a Minneapolis-based full-service marketing firm, as the agency of record for the relaunch of the Discover Boating marketing campaign. The decision was made last week by a special Grow Boating task force composed of representatives from the National Marine Manufacturers Association, the Marine Retailers Association of America and Sail America.…more

Discover Boating adds iTunes, iPhone features to website

Discover Boating today announced the launch of several new features on its website to enhance its entertainment and information offerings while helping to drive more traffic to the site. The new features include a series of iTunes playlists and special boating and marine iPhone applications, in addition to a relaunched Boating News Room that combines…more

Finalists named for Discover Boating campaign

The search is under way for an agency to develop plans for the Discover Boating campaign. A task force made up of the Grow Boating board of directors and staff narrowed the list of integrated marketing agencies to develop plans for the ramp-up of the Discover Boating campaign to three finalists: McCarty Bowen, Olson and…more

Discover Boating debuts online game

Discover Boating today launched a new online game, Making Waves, which is available on Facebook. Making Waves gives players the opportunity to experience on-screen everything they can do on the water. The game is in the format of a race, with four courses that focus on different boating lifestyles. “We’re excited to see game players’…more

Discover Boating’s winning videos available online

Discover Boating released four videos from the winners of its 2009 video contest, I Discovered Boating, which showcases Americans’ love of the boating lifestyle. The videos address four industry segments — fishing, powerboating/cruising, sailing and water sports — with each telling a unique story about the love of boating. “Through this campaign, we will leverage…more

Grow Boating reports Web success

Grow Boating reports that nearly 500,000 people who visited DiscoverBoating.com have clicked on a manufacturer or certified dealer link and clicked through to their Web site since 2007. Also, with its foray online and a partnership with www.technorati.com, Discover Boating has aggregated all boating blogs under an online Discover Boating “channel.” Discover Boating’s presence on…more

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Winners selected in Discover Boating contest

Discover Boating officials selected two winners from a field of nearly 300 entries in the recent “I Discovered Boating” amateur video and photo contest. “We were overwhelmed with impressive entries from around the country, all of which captured the essence of why 70 million Americans take to the water each year,” said Carl Blackwell, spokesman…more

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