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From factory openings to production milestones to the launch of new boats, the marine industry makes news in numerous ways. Trade Only follows developments wherever they occur.

e-Merges.com offers new marketing tool

Annapolis-based e-Merges.com upgraded its Web-based service that lists boat owners from around the country, allowing marine businesses to better target their marketing to potential customers.  The second-generation service, www.BoatOwnersList.us, which replaces the earlier version called “Captain Hook,” launched two years ago, allows companies to narrow their direct marketing by boat category, make and location. Yacht…more

Consumer Confidence Index drops

The Consumer Confidence Index fell to an all-time low in December after increasing moderately in November, according to a report released today by The Conference Board. “The further erosion of the Consumer Confidence Index reflects the rapid and steep deterioration of economic conditions that occurred in the fourth quarter of 2008,” said Lynn Franco, director…more

Florida show will emphasize boat deals

The Central Florida Marine Trades Association will promote the Feb. 19-22 Central Florida Boat Show through a comprehensive marketing and public relations effort emphasizing that this year’s show offers an “historic opportunity” to make deals on boats and gear. “With more than 187,000 square feet of exhibit space, there’s no better place to find prospective…more

Changing Places

Honda Marine, of Alpharetta, Ga., appointed Wes Paul as district sales manager and account integrity analyst. A five-year industry veteran, Paul assumes responsibility for Honda outboard sales in the central and midwestern United States, as well as for internal dealer account integrity. He comes to Honda from Mercury Marine, where he served as district account…more

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Thru-Hull Exhaust Port with Flapper

Sea water that enters an inboard’s exhaust system can lead to trouble — rusted valves, pitted cylinders, even a seized engine. ABI/Precision Lighting’s Thru-Hull Exhaust Port with Flapper is designed to keep the water out. The port is made of 316 stainless steel, and the replaceable nitrile rubber flapper resists oil, fuel and other chemicals.…more

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CoolBreeze system

The CoolBreeze system blows chilled air through high-velocity directional jets aimed at people at the helm station, in the cockpit or other topside locations. Rising temperatures may force passengers into the air-conditioned saloon or cabin. But they can now stay on deck and continue fishing, lounging or sunbathing, according to the company. CoolBreeze includes a…more

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Outlook 2009

Some of the industry’s top thinkers in finance, manufacturing, retailing, marketing and other sectors assess what the coming year might hold Bob AppleSenior Vice President, Sales and MarketingVolvo Penta of the AmericasVolvo Penta enters this downturn in a strong financial position, thanks in large part to the overwhelming success of the Volvo Penta IPS. The…more

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Position yourself for the turnaround

More than 400 people, representing about 225 dealerships across the country, came to Las Vegas for the Marine Dealer Conference & Expo in November to learn how to survive the recession and still be standing once things start to turn around. Through programs and panel discussions, they heard from experts on topics ranging from service…more

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Marine financing: Selling boats in a tight market

Despite the credit crunch, there was an air of optimism at the NMBA’s annual conference   The U.S. economy will continue to suffer the effects of tight credit and a “deleveraging” cycle, as a society that had become increasingly reliant on borrowing digs itself out from under a mountain of debt. That was the scenario…more

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Industry leaders savor Florida victory

Working on a shoestring budget, the marine community showed voters the valueof working waterfronts, and they responded by passing Amendment 6 Despite unremitting bad news about the economy, Florida’s marine industry found reason to celebrate after the Nov. 4 elections, as Floridians voted to adopt an amendment to the state constitution to help preserve working…more

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