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From factory openings to production milestones to the launch of new boats, the marine industry makes news in numerous ways. Trade Only follows developments wherever they occur.

Michigan releases Great Lakes investment plan

After six months of development, the MI Great Lakes Plan was officially released this week by Lt. Gov. John Cherry and the Michigan Office of the Great Lakes. The plan was launched following recommendations from the Michigan United Conservation Clubs in its report, “Michigan’s Role in Great Lakes Protection and Restoration.” The MUCC was instrumental…more

Ranger, BRP teaming up for sales promotion

Ranger Boats is partnering with BRP to offer an extended warranty and low consumer financing for Ranger boats powered by new, unused 2009 model year and earlier Evinrude E-TEC engines 40-hp and above. The retail promotion, which runs through April 15, is part of the engine maker’s 100th anniversary sales event. It will be supported…more

Blue Heron wins PR contract

Blue Heron Communications of Norman, Okla., was named the agency of record for portions of The Coleman Co. Inc.’s products. These include Stearns, Hodgman, Mad Dog Gear, SOSpenders and Sevylor. Blue Heron will serve as the day-to-day point of contact for all media inquiries regarding the brand family, while executing marketing and public relations tactics…more

Genmar says layoffs are not ‘imminent’

A recent newspaper report concerning layoffs at Genmar’s boatbuilding operations in Little Falls, Minn., has been disputed by the head of the Larson, Glastron and Seaswirl divisions there. “There are a lot of fallacies in [the article],” division president Al Kuebelbeck told Soundings Trade Only this morning. The St. Cloud Times reported this morning that…more

Walker Bay signs three marketing firms

Walker Bay Boats of Yakima, Wash., signed three new representative firms for its Airis Inflatable Kayak line. “Atlantic Marketing, Midwest Outdoor Marketing and the Charles Perry Group have excellent infrastructure to support, educate and service our growing Airis dealer network,” said Chris Carroll, vice president of sales for Walker Bay Boats, in a statement. The…more

Star brite will continue TV promotions

Fort Lauderdale-based Star brite renewed its sponsorship of Ship Shape TV, the cable program that shows viewers how to maintain and upgrade their boats. A demonstration of Star brite products will be featured in an episode of Ship Shape TV’s 2009 schedule. Previous episodes have featured a tour of Star brite’s Kinpak manufacturing and distribution…more

Manitou offers dealers, consumers cash incentives

Manitou Pontoon Boats of Lansing, Mich., is offering a Spring Fling incentive program to help sell boats during the 2009 show season. The program includes a Visa gift card worth up to $1,000 to retail customers who buy a qualifying boat and motor package from now until March 31. “Along with offering dealers an added…more

Jeppesen wins award for C-Map charts

Jeppesen Marine of Englewood, Colo., received the 2009 Editors’ Choice Award from Practical Sailor magazine for the company’s C-Map MAX and MAX Pro electronic charts. Jeppesen and other marine product award winners were highlighted in a “Gear of the Year” article published in the December 2008 issue. The editors singled out Jeppesen Marine for offering…more

Changing Places

Noyce Yachts in Annapolis recently appointed five yacht sales associates. Tom Knoedler leads the team that now includes Rick Casali, Art Howard, Bill Yates, Marcio Sadler and Bob Williams. The professional sales team will share their knowledge of new boat development, yacht purchase and brokerage sales. Noyce Yachts is the flagship office for Tayana Sailing…more

01.12.09collins

DockMaster restructures management team

DockMaster Software has repositioned its key management team and hired a new director of operations following the recent departure of Art and Buddy Peacock, the brothers who founded Software Support Team. Exuma Technologies, DockMaster’s parent company, had purchased the assets of Software Support Team from Marex in 2002. Since that time, Art Peacock has served…more

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