Largo, Fla.-based Catalina Yachts named Affinity Marketing & Communications of Dunedin, Fla., as its advertising and marketing agency of record. Affinity Marketing handles the manufacturers collateral and print ads, public relations and dealer support programs for Catalina. The agency recently completed a comprehensive rebranding program for the company, promotional material for the new Catalina 445…more
From factory openings to production milestones to the launch of new boats, the marine industry makes news in numerous ways. Trade Only follows developments wherever they occur.
Colligo Marine received a United States patent for its Bridle Plate Mooring System. The Colligo system eliminates line to line interference, which means no more tangled mooring lines, and the lines tend to last much longer. Two versions are available: one with eyebolt shackles and a premium system with safety shackles that uses nuts with…more
Tohatsu America Corp., distributor of Tohatsu and Nissan Marine outboards, is offering an extended five-year limited warranty on any new, unregistered 2008-09 model year engine from 25 to 115 hp sold between Jan. 1 and April 15 at no cost to the consumer or dealer. The five-year limited warranty will extend the third-year coverage from Tohatsu…more
Quartershare Yachts International has launched a program offering 25 percent ownership in a luxury yacht. Quartershare owners will have the ability to use their boat or an identical vessel in the fleet for 10 calendar weeks per year. Owners also pay 25 percent of the fixed operating costs. A $4 million boat suddenly costs $1…more
The National Marine Manufacturers Association submitted a letter to New York Gov. David Paterson, outlining reasons to reconsider a proposed tax in boats more than $200,000. The letter cites the failures of the national luxury tax of the early 1990s as evidence that a state boat tax would fail at providing New York with much-needed…more
After 62 years in business, Cope & McPhetres Marine is going out of business. The California-based marine retailer has three locations in Rancho Cordova and Rocklin. Officials said the company started shutting stores in the second half of last year as the impending recession took its toll on the recreational boating industry. Cope & McPhetres…more
Some industry observers expect the marine sector to experience an unprecedented number of dealer bankruptcies in the first quarter of 2009, due to a tightening of floorplan financing. We also expect to see a number of manufacturers shut down, said Hayley B. Wolff, senior equity research analyst from Rochdale Securities, in a recent report on…more
The 51-year-old Tri-State Boat & Sport Show, held in Evansville, Ind., was cancelled because of the tough market. The Boat Show, sponsored by the Outboard Boating Club of Evansville, Ind., was set to run the weekend of Feb. 28-March 1. Click here to read the article in the Evansville Courier & Press.
Ranger Boats has adopted a new resource-conscious manufacturing process with the addition of a custom JetTool water jet. The Flippin, Ark.-based boatbuilder says the new robotic water jet will fulfill one of the factorys least-popular jobs: cutting holes and lids into the fiberglass, interior deck components of the more than 40 different Ranger models. In…more
Joe Ellers of Palmetto Associates will present the general session topic of Successful Yacht Sales in Difficult Times during the YBAA 2009 International Conference of Professional Yacht Brokers. The session will deliver sales strategies and techniques, along with insights and information designed to maximize a brokers success. Ellers is director of the management consulting firm…more