MRAA

The Marine Retailers Association of the Americas is the only North American trade group dedicated to furthering the interests of boat and engine dealers and other marine-related retailers in North America. Under MRAA Rewards, the association offers its members cost-saving, revenue-generating, business improvement and professional development benefits.

Dealer confidence still near record high

Marine dealer sentiment ticked down slightly in April, but was significantly higher than in the same month last year for businesses surveyed in the MRAA/Baird Marine Retailer Pulse Report.

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Dealers retain rosy outlook

Marine dealer sentiment remained at an all-time high in March, according to a new survey, but the three- to five-year outlook edged down for the second month in a row as dealer optimism around the election of President Donald Trump faded somewhat.

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Dealer sales, optimism rise

Recreational marine dealer sentiment improved in February, and a larger percentage of businesses surveyed in the MRAA/Baird Marine Retailer Pulse Report said they had higher new-boat retail sales than the companies that responded in January.

Walz welcomes attendees to last year’s MDCE.

Q&A with MRAA vice president and director of education Liz Walz

If you’ve been in the marine industry for any amount of time, you probably know who Liz Walz is. You may have encountered her in her role as vice president of the Marine Retailers Association of the Americas (and the woman in charge of education for the association) or during more than a decade at…more

A young Phil Keeter (left) with his first two employees at Romer Marine.

A serendipitous marine landing

Phil Keeter, the retired president of the Marine Retailers Association of the Americas, says he was fired only once in his career — by me! That’s right. Phil says I fired him. And he kids me about it each time we talk. As the owner of Romer Marine in Tulsa, Okla., Phil was an outstanding…more

When a user logs in to the MRAA interactive virtual platform, up pops education director Liz Walz, who begins speaking as if she were in the room.

It’s dealer training without leaving home

When boat dealers contemplate training, the time and expense commitment can quickly snowball in their minds. They have to get their staffs to appropriate venues for training — service to technical sessions, sales staff to different events and possibly another training ground for the managers.

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Q&A with MRAA Washington representative Larry Innis

Larry Innis is no stranger to Capitol Hill. The legislative veteran has been testifying before Congress on issues ranging from the Coast Guard budget to the Sport Fish Restoration and Boating Trust Fund on behalf of the Marine Retailers Association of the Americas for a quarter of a century.

Topics specific to the Northeast were presented in January at the Massachusetts session.

Boat sales 101

Read. And not just Internet blurbs — read books, periodicals, newspapers, business journals, read about marine industry icons, read about companies that have nothing to do with boats — just read.

Pilloried on Facebook? What do you do?

Several Marine Retail University attendees took notes during the portion of the day that highlighted negative online reviews — a sometimes murky topic for business owners, who often feel the negative reviews are mistaken or unfair.

40 or younger and flush with ideas

The so-called graying of the industry has been a hot topic lately. Discussions have ranged from how to attract younger people to boating to ways to integrate youthful ideas with the wisdom that only decades of experience can impart.

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