MRAA

The Marine Retailers Association of the Americas is the only North American trade group dedicated to furthering the interests of boat and engine dealers and other marine-related retailers in North America. Under MRAA Rewards, the association offers its members cost-saving, revenue-generating, business improvement and professional development benefits.

Video details new certified dealer program features

The Marine Industry Certified Dealership Program unveiled an online video promoting the recently restructured program, which has seen a 33 percent increase in participation since it was unveiled last fall.

MRAA adds interactive virtual training system

The Marine Retailers Association of the Americas is partnering with sales, customer loyalty and personal development expert Jeffrey Gitomer to launch an interactive virtual training system.

Preparation under way for American Boating Congress

Planning for the American Boating Congress is under way and industry advocates say this year’s event will not only be important to attend, it also will offer even more to visitors to maximize their time on Capitol Hill.

Topics specific to the Northeast were presented in January at the Massachusetts session.

Boat sales 101

Read. And not just Internet blurbs — read books, periodicals, newspapers, business journals, read about marine industry icons, read about companies that have nothing to do with boats — just read.

Pilloried on Facebook? What do you do?

Several Marine Retail University attendees took notes during the portion of the day that highlighted negative online reviews — a sometimes murky topic for business owners, who often feel the negative reviews are mistaken or unfair.

Massachusetts trade group marks 50th anniversary

BROCKTON, MASS. — The Massachusetts marine industry was born 60 years ago in a building that no longer stands — Mechanic’s Hall on Huntington Avenue in Boston, where the Prudential Center now stands.

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Growing sales are topic at Marine Retail University

BROCKTON, Mass. — The Northeast region of the United States mirrors the nation overall in regard to boat segments leading the industry’s recovery, with growth seen in pontoons, aluminum boats and most notably, saltwater fishing boats.

MRAA plans monthly reports for marine retailers

The Marine Retailers Association of the Americas is partnering with the research division of Robert W. Baird to take a regular pulse of the marine industry, launching a first-of-its-kind monthly Marine Retailer Pulse Report.

MRAA offers ARI digital marketing webinars

The Marine Retailers Association of the Americas is working with ARI Network Services to offer MRAA members eight webinars designed to help dealers maximize their return on investment in digital marketing and demystify today’s technological tools.

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