MRAA

The Marine Retailers Association of the Americas is the only North American trade group dedicated to furthering the interests of boat and engine dealers and other marine-related retailers in North America. Under MRAA Rewards, the association offers its members cost-saving, revenue-generating, business improvement and professional development benefits.

MRAA touts member savings in shipping program

Marine Retailers Association of the Americas members saved more than $90,500 in 2012 through the MRAA’s member Rewards Shipping Program. The program, facilitated by PartnerShip, helped MRAA members who participated save $323.53, on average, more than $20 more than they invested in membership, the MRAA announced. “This program is one of the foundational benefits that…more

MRAA adds staff members

The Marine Retailers Association of the Americas is expanding with two new hires. The group has brought on Michael Geatz as marketing coordinator and Michele Rosacker as administrative assistant. As a senior at Hamline University in St. Paul, Minn., Geatz took Web design and marketing courses and will graduate in mid-May. Last summer he interned…more

MRAA assumes control of Wisconsin group

The Marine Retailers Association of the Americas is taking over management of the Wisconsin Marine Association. The Wisconsin Marine Association, now based in Minneapolis, is a 4-year-old marine trades association that serves the state of Wisconsin, the MRAA said. It was managed primarily as a marina association for most of its existence, but it recently…more

MRAA plans next Marine Retail University seminar

Following on the heels of a successful Massachusetts Marine Retail University last month, the Marine Retailers Association of the Americas and Dominion Marine Media are joining with the Empire State Marine Trades Association to bring a sixth MRU to Albany, N.Y. The Norman-Spencer Marine Retail University is a series of one-day events that offer dealers…more

Massachusetts college pursues marine training center

A Massachusetts community college president wants to turn a new Ocean Campus Center he is working to open in Marshfield, Mass., into a hub for marine training. Massasoit Community College president Charles Wall says the prospects for the school, which would train workers in the recreational and commercial marine industry, are higher now than they…more

Seminar suggests generational approach to sales

The same sales pitch won’t work on everyone. Boat dealers should not only gauge a potential customer’s needs in the boat-buying process, they should also tailor their method based on the buyer’s age. That was the message from Shane Pierce, director of leadership development for Dominion Enterprises, as he addressed dealers Wednesday at a Marine…more

MRAA holds Marine Retail University seminars

The Marine Retailers Association of the Americas held its fifth Marine Retail University Wednesday in Brockton, Mass. The daylong events are packed with educational seminars tailored regionally for dealers and held in various spots around the country. About 150 dealers from the Northeast came for the event, exceeding the MRAA’s projections, according to MRAA president…more

Nominations sought for Top 100 dealer list

Boating Industry magazine recently opened nominations for the 2013 Top 100. Every year, the publication recognizes the top 100 boat dealers during a gala at the Marine Dealer Conference & Expo in Orlando, Fla., which is co-sponsored by the Marine Retailers Association of the Americas. Top 100 dealers also receive a marketing package to help…more

MRAA debuts online resource center

The Marine Retailers Association of the Americas unveiled its online dealer resource center. MRAA members now have access to the new Resource Center, which will continue to grow and provide members with tools and resources. The following list contains links to the resources available to MRAA Rewards Members sorted by category. The list will grow…more

MRAA names members to youth council

The Marine Retailers Association of the Americas named six people to seats on the organization’s Young Leaders Advisory Council. The MRAA created the council in 2009 to provide recommendations to the association’s board in regard to the development and enhancement of the MRAA. The YLAC is made up of 14 marine industry professionals, all of…more

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