The Marine Retailers Association of the Americas is the only North American trade group dedicated to furthering the interests of boat and engine dealers and other marine-related retailers in North America. Under MRAA Rewards, the association offers its members cost-saving, revenue-generating, business improvement and professional development benefits.

Seminar suggests generational approach to sales

The same sales pitch won’t work on everyone. Boat dealers should not only gauge a potential customer’s needs in the boat-buying process, they should also tailor their method based on the buyer’s age. That was the message from Shane Pierce, director of leadership development for Dominion Enterprises, as he addressed dealers Wednesday at a Marine…more

MRAA holds Marine Retail University seminars

The Marine Retailers Association of the Americas held its fifth Marine Retail University Wednesday in Brockton, Mass. The daylong events are packed with educational seminars tailored regionally for dealers and held in various spots around the country. About 150 dealers from the Northeast came for the event, exceeding the MRAA’s projections, according to MRAA president…more

Nominations sought for Top 100 dealer list

Boating Industry magazine recently opened nominations for the 2013 Top 100. Every year, the publication recognizes the top 100 boat dealers during a gala at the Marine Dealer Conference & Expo in Orlando, Fla., which is co-sponsored by the Marine Retailers Association of the Americas. Top 100 dealers also receive a marketing package to help…more

MRAA debuts online resource center

The Marine Retailers Association of the Americas unveiled its online dealer resource center. MRAA members now have access to the new Resource Center, which will continue to grow and provide members with tools and resources. The following list contains links to the resources available to MRAA Rewards Members sorted by category. The list will grow…more

MRAA names members to youth council

The Marine Retailers Association of the Americas named six people to seats on the organization’s Young Leaders Advisory Council. The MRAA created the council in 2009 to provide recommendations to the association’s board in regard to the development and enhancement of the MRAA. The YLAC is made up of 14 marine industry professionals, all of…more

MRAA elects new officers for 2013

The Marine Retailers Association of the Americas elected new officers and regional directors and appointed new at-large directors for 2013 during its annual meeting at the Marine Dealer Conference & Expo in Orlando, Fla. The following officers were elected: • Chairman: Steve Baum of Boat Owners Warehouse (Fort Lauderdale) • Vice chairman: Randy Wattenbarger of…more

Dominion Marine Media receives MRAA supplier award

Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld, Boat Trader and, was named 2012 Supplier of the Year by the Marine Retailers Association of America. Dominion received the recognition from the MRAA for being the manufacturer or supplier that did the most to support the dealer body this year. “It is…more

Publisher wins MRAA journalism honor

Bonnier Corp. group publisher Glenn Hughes received the Jerry Martin Journalism Award for consistent dedication in improving the boating lifestyle and for contributing to the success of the boating trade. “I am humbled by the award, considering there are so many deserving writers and individuals across our industry,” Hughes said in an email to Soundings…more

MRAA rolls out emerging-leaders community

The Marine Retailers Association of the Americas launched a new Young Professionals Community to foster growth and networking opportunities among emerging leaders in the marine industry. The brainchild of the MRAA’s Young Leaders Advisory Council, the community will offer industry participants new ways to interact with one another and grow in their careers. The MRAA…more

MRAA annual meeting set for November

The Marine Retailers Association of the Americas will host its annual meeting Nov. 12 in Orlando, Fla. The meeting will be held at 4 p.m. at the Orange County Convention Center just prior to the keynote educational session for the Marine Dealer Conference & Expo. The MRAA is seeking nominations to its board. Four regional…more

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