MRAA

The Marine Retailers Association of the Americas is the only North American trade group dedicated to furthering the interests of boat and engine dealers and other marine-related retailers in North America. Under MRAA Rewards, the association offers its members cost-saving, revenue-generating, business improvement and professional development benefits.

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Q&A with MRAA Washington representative Larry Innis

Larry Innis is no stranger to Capitol Hill. The legislative veteran has been testifying before Congress on issues ranging from the Coast Guard budget to the Sport Fish Restoration and Boating Trust Fund on behalf of the Marine Retailers Association of the Americas for a quarter of a century.

MRAA seeks promotional videos from dealers

The Marine Retailers Association of the Americas is asking dealers to create a short video about the impact of MRAA membership on their businesses and post it on Facebook in a new social media contest.

MRAA adds Priority One financing option

The Marine Retailers Association of the Americas said the MRAA Rewards Program and Priority One Financial Services expanded their relationship to include financing for marina and boatyard equipment.

American Boating Congress adds political speaker

The American Boating Congress announced Monday that Amy Walter, national editor of “The Cook Political Report” and former political director of ABC News, was added to this year’s agenda on May 7.

Video details new certified dealer program features

The Marine Industry Certified Dealership Program unveiled an online video promoting the recently restructured program, which has seen a 33 percent increase in participation since it was unveiled last fall.

MRAA adds interactive virtual training system

The Marine Retailers Association of the Americas is partnering with sales, customer loyalty and personal development expert Jeffrey Gitomer to launch an interactive virtual training system.

Preparation under way for American Boating Congress

Planning for the American Boating Congress is under way and industry advocates say this year’s event will not only be important to attend, it also will offer even more to visitors to maximize their time on Capitol Hill.

Topics specific to the Northeast were presented in January at the Massachusetts session.

Boat sales 101

Read. And not just Internet blurbs — read books, periodicals, newspapers, business journals, read about marine industry icons, read about companies that have nothing to do with boats — just read.

Pilloried on Facebook? What do you do?

Several Marine Retail University attendees took notes during the portion of the day that highlighted negative online reviews — a sometimes murky topic for business owners, who often feel the negative reviews are mistaken or unfair.

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