MRAA

The Marine Retailers Association of the Americas is the only North American trade group dedicated to furthering the interests of boat and engine dealers and other marine-related retailers in North America. Under MRAA Rewards, the association offers its members cost-saving, revenue-generating, business improvement and professional development benefits.

Topics specific to the Northeast were presented in January at the Massachusetts session.

Boat sales 101

Read. And not just Internet blurbs — read books, periodicals, newspapers, business journals, read about marine industry icons, read about companies that have nothing to do with boats — just read.

Pilloried on Facebook? What do you do?

Several Marine Retail University attendees took notes during the portion of the day that highlighted negative online reviews — a sometimes murky topic for business owners, who often feel the negative reviews are mistaken or unfair.

Massachusetts trade group marks 50th anniversary

BROCKTON, MASS. — The Massachusetts marine industry was born 60 years ago in a building that no longer stands — Mechanic’s Hall on Huntington Avenue in Boston, where the Prudential Center now stands.

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Growing sales are topic at Marine Retail University

BROCKTON, Mass. — The Northeast region of the United States mirrors the nation overall in regard to boat segments leading the industry’s recovery, with growth seen in pontoons, aluminum boats and most notably, saltwater fishing boats.

MRAA plans monthly reports for marine retailers

The Marine Retailers Association of the Americas is partnering with the research division of Robert W. Baird to take a regular pulse of the marine industry, launching a first-of-its-kind monthly Marine Retailer Pulse Report.

MRAA offers ARI digital marketing webinars

The Marine Retailers Association of the Americas is working with ARI Network Services to offer MRAA members eight webinars designed to help dealers maximize their return on investment in digital marketing and demystify today’s technological tools.

MRAA hands out annual honor and scholarships

The Marine Retailers Association of the Americas MRAA Educational Foundation named four recipients of awards and scholarships at the Marine Dealer Conference & Expo in November.

MRAA releases annual retailer handbook

The Marine Retailers Association of the Americas unveiled its second annual MRAA Guide to Success, a handbook with tips, ideas and next practices designed to help marine retailers outperform the market in 2014.

40 or younger and flush with ideas

The so-called graying of the industry has been a hot topic lately. Discussions have ranged from how to attract younger people to boating to ways to integrate youthful ideas with the wisdom that only decades of experience can impart.

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