MRAA

The Marine Retailers Association of the Americas is the only North American trade group dedicated to furthering the interests of boat and engine dealers and other marine-related retailers in North America. Under MRAA Rewards, the association offers its members cost-saving, revenue-generating, business improvement and professional development benefits.

MRAA signs deal with CDK Lightspeed

The Marine Retailers Association of the Americas, in collaboration with CDK Global Recreation, is making key retail sales data available to dealers through CDK’s Lightspeed dealer management software.

MRAA seeks Briggs award nominations

The Marine Retailers Association of the Americas’ Educational Foundation is seeking nominations and applications for the 2015 Darlene Briggs Woman of the Year Award.

MRAA signs deal with risk-management consultant

The Marine Retailers Association of the Americas said it is seeking to make it easier for members to manage regulatory compliance, control risk, protect assets and manage employees through a combination of software, training and onsite consulting provided by KPA, a new MRAA partner member.

MRAA offers free dealer-conference registrations

In an effort to support its marine trade association members and send a few of their members to the Marine Dealer Conference & Expo at no cost, the Marine Retailers Association of the Americas is offering three MTAs the chance to conduct a giveaway for one free MDCE registration apiece.

MRAA touts results of certified-dealer survey

The Marine Industry Certified Dealership Program is having a positive impact on the overall health and financial success of dealerships across North America, according to new data.

Business insurance added for certified dealers

Dealerships certified under the Marine Industry Certified Dealership Program are now entitled to business insurance through CNA Financial, the exclusively endorsed insurance company of the Marine Retailers Association of the Americas.

When a user logs in to the MRAA interactive virtual platform, up pops education director Liz Walz, who begins speaking as if she were in the room.

It’s dealer training without leaving home

When boat dealers contemplate training, the time and expense commitment can quickly snowball in their minds. They have to get their staffs to appropriate venues for training — service to technical sessions, sales staff to different events and possibly another training ground for the managers.

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