RBFF

The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.

The recruitment effort for boating and fishing is focusing on attracting more women and children to the outdoor lifestyle.

Tighter than ever and on a mission

The data are clear: Fishing and boating are entwined in a way few other recreational activities are. With 70 percent of boats purchased being used to fish, and with half of all fishing being done from a boat, the relationship is indisputable.

Women’s fishing program partnering with NMMA and RBFF

The “Ladies, Let’s Go Fishing!” educational series has partnered with the National Marine Manufacturers Association, Discover Boating, the Miami International Boat Show, the Recreational Boating and Fishing Foundation and Take Me Fishing.

RBFF expands Hispanic outreach program

The Recreational Boating and Fishing Foundation’s Vamos A Pescar campaign is extending its reach into new territory as it launches its second year.

RBFF survey: Boaters unhappy with retail experience

A “Mystery Shopper”survey by the Recreational Boating and Fishing Foundation showed that boating retail stores scored an average of 75 percent on customer satisfaction, lower than the 80 percent average in retail specialty stores.

RBFF honored for Hispanic marketing campaign

The Recreational Boating & Fishing Foundation’s Hispanic-focused “Vamos a Pescar” campaign website received two 2014 W3 Silver Awards from the Academy of Interactive and Visual Arts.

RBFF gets a boost from Huffington Post report

A recent article by the Huffington Post describing the numerous benefits of fishing can only further the advocacy of the Recreational Boating & Fishing Foundation, RBFF president Frank Peterson said.

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