RBFF

The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.

RBFF wins non-profit group honors

The Recreational Boating & Fishing Foundation received multiple honors in the 2010 American Society of Association Executives’ Gold Circle Award competition. “In this year’s competition, RBFF won Gold Circle Awards in four different categories and an honorable mention in another,” said Gold Circle Award committee chairman and ASAE communication section council member Richard Belle, in…more

RBFF, Boy Scouts sign cooperative deal

The Recreational Boating & Fishing Foundation and the Boy Scouts of America signed a Memorandum of Mutual Support, agreeing to work collaboratively on initiatives that support one another’s mission. The RBFF and Boys Scouts will work to extend the reach of both organizations into new and existing markets, helping young men and women grow in…more

RBFF report details social media’s impact

The Recreational Boating & Fishing Foundation released new research that it says helps define the impact of anglers and boaters in social media. The Social Media Audit, conducted by RBFF and Magnet 360, evaluated anglers and boaters in three market segments: new, casual and avid. Key findings include: Fishing and boating are very popular topics…more

RBFF: Anglers turn into boaters

The Recreational Boating & Fishing Foundation, in a newly released study, found that nearly 10 million outdoor enthusiasts are considering boat ownership. The 2010 Special Report on Fishing and Boating, conducted by RBFF and The Outdoor Foundation, revealed that of the 48 million anglers in the United States, 41 million are participating in freshwater fishing,…more

RBFF campaign promotes conservation

The Recreational Boating & Fishing Foundation is encouraging boaters and anglers to take part in conserving all U.S. aquatic resources through its public service announcement “Conservation through Participation.” “Boaters and anglers are a significant source of funding for waterways conservation and recreation in the United States,” RBFF president and CEO Frank Peterson said in a…more

TakeMeFishing.org wins award for Web site

TakeMeFishing.org was selected as an official honoree in the education category in the 14th annual Webby Awards, the Recreational Boating & Fishing Foundation announced. The site, which attracted nearly 3 million unique visitors in the last year, was among the top 15 percent of all work entered that exhibits remarkable achievement. “We are thrilled to…more

RBFF receives federal grant

Secretary of the Interior Ken Salazar recently gave the Recreational Boating and Fishing Foundation a grant of more than $13 million to support its nationwide campaign to recruit anglers and boaters. The grant is part of a renewed cooperative agreement with the U.S. Fish and Wildlife Service. “The Recreational Boating and Fishing Foundation has shown…more

Michigan to use RBFF fishing-license program

The Recreational Boating & Fishing Foundation announced that the Michigan Department of Natural Resources and Environment will participate in RBFF’s State Direct Mail Marketing Program aimed at increasing fishing license sales among lapsed anglers. Thirty-three states currently participate in the direct mail initiative, which was designed by RBFF to increase participation in the sport and…more

RBFF promotion marks pledge milestone

The Anglers’ Legacy program has reached 200,000 pledges, according to the Recreational Boating & Fishing Foundation. Anglers’ Legacy, a national mission from the Take Me Fishing campaign, asks outdoor enthusiasts to preserve the legacies of boating and fishing by introducing at least one newcomer to the sport. More than 300 program partners have contributed to…more

Skeeter to again sponsor bass-fishing tourney

Skeeter Products Inc., manufacturer of Skeeter brand boats, renewed its partnership as “exclusive sponsor” of the Bass Champs Tournament Trail for 2010. “We are pleased to continue our sponsorship with Bass Champs, and have felt first-hand the tremendous impact that this partnership has brought to Skeeter,” said Ben Jarrett, Skeeter national sales manager, in a…more

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