The reason the Recreational Boating and Fishing Foundation is targeting Hispanics in a just-launched five-year promotional campaign can be found in the demographics, the RBFF says.
The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.
The Recreational Fishing and Boating Foundation is launching a five-year campaign to increase boating and fishing participation among the Hispanic population. Overall participation in fishing was up 11 percent from 2006 to 2011 but remained stagnant among Hispanics, according to the U.S. Fish and Wildlife Service. Outreach will focus on digital, social and traditional media,…more
News that a sport fisherman reeled in and kept a potentially record-setting mako shark off the Southern California coast is making waves with conservationists, who berated the catch because shark populations are vulnerable to overfishing worldwide. The female shark, caught Monday off Huntington Beach, weighed about 1,323 pounds, the Associated Press reported. It was 11…more
The first week of June is also National Fishing and Boating Week and 37 states, including Florida and Georgia, will have license-free fishing days during the June 1-9 national celebration of fishing and boating. The Recreational Boating and Fishing Foundation’s Take Me Fishing website includes events sponsored by businesses and communities during the nine-day event,…more
The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign is encouraging families to enjoy National Fishing and Boating Week, which runs June 1-9. According to a 2013 nationwide survey conducted on behalf of Take Me Fishing, 81 percent of Americans plan to stay at home for all or some of this summer’s vacation. During…more
The Recreational Boating and Fishing Foundation’s Take Me Fishing movement issued public service announcements to inform the public that funds collected in the boating and fishing industry help with conservation efforts. In 2010 alone, anglers generated $1.45 billion for conservation efforts, including $650 million from fishing license sales and $400 million in private donations. “Most…more
In recognition of his conservation efforts and continuous efforts to improve traditional outdoor sports, Bill Dance is serving as honorary chairman of National Hunting and Fishing Day, which is set for Sept. 28. Congress established the event to recognize hunters and anglers for leadership in fish and wildlife conservation. Since it launched in 1971, the…more
The Recreational Boating & Fishing Foundation announced the results of a new report that assesses the state of the online license purchase process and a white paper that offers six ways to improve anglers’ experience with the process. The RBFF Online Fishing License Assessment: 2012 and The Connected Angler: Six Ways to Improve Anglers’ Online…more
The Recreational Boating & Fishing Foundation said Friday that its State Fishing License Marketing Program has generated more than $4.8 million in gross revenue this year, contributing to state conservation efforts. Participating state agencies also will receive an estimated $1.1 million from the Sport Fish Restoration and Boating Trust Fund. The marketing program helps agencies…more
The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign and Discovery Education are expanding the Explore the Blue program and are now providing educational materials specifically for middle-school students. The materials feature Earth and life science lesson plans that help nurture a passion for outdoor activities, such as boating and fishing, and for aquatic…more