The Recreational Boating and Fishing Foundation announced that Florida and Texas will serve as test markets for the launch of its five-year Hispanic Outreach Plan.
The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.
The Recreational Boating and Fishing Foundation is celebrating its 15th anniversary. The group, whose mission is to increase participation in recreational boating and fishing and increase public awareness of the need to protect aquatic resources, is taking a look back at some of the major milestones it has achieved during the past decade and a…more
The Recreational Boating & Fishing Foundation is co-sponsoring a free seminar on attracting the Hispanic market in September at the International Boatbuilders’ Exhibition & Conference in Louisville, Ky. “Engaging the Hispanic Audience: Insights to Actions” is also sponsored by Lopez Negrete Communications, the Houston-based marketing firm that the RBFF hired to develop a new five-year…more
The Recreational Boating and Fishing Foundation and its Take Me Fishing campaign are partnering with the Walt Disney World Resort and Disney Media Networks in an effort to encourage children and families to connect with nature through boating and fishing. The alliance will encourage guests who boat and fish at Disney World to continue those…more
The reason the Recreational Boating and Fishing Foundation is targeting Hispanics in a just-launched five-year promotional campaign can be found in the demographics, the RBFF says.
The Recreational Fishing and Boating Foundation is launching a five-year campaign to increase boating and fishing participation among the Hispanic population. Overall participation in fishing was up 11 percent from 2006 to 2011 but remained stagnant among Hispanics, according to the U.S. Fish and Wildlife Service. Outreach will focus on digital, social and traditional media,…more
News that a sport fisherman reeled in and kept a potentially record-setting mako shark off the Southern California coast is making waves with conservationists, who berated the catch because shark populations are vulnerable to overfishing worldwide. The female shark, caught Monday off Huntington Beach, weighed about 1,323 pounds, the Associated Press reported. It was 11…more
The first week of June is also National Fishing and Boating Week and 37 states, including Florida and Georgia, will have license-free fishing days during the June 1-9 national celebration of fishing and boating. The Recreational Boating and Fishing Foundation’s Take Me Fishing website includes events sponsored by businesses and communities during the nine-day event,…more
The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign is encouraging families to enjoy National Fishing and Boating Week, which runs June 1-9. According to a 2013 nationwide survey conducted on behalf of Take Me Fishing, 81 percent of Americans plan to stay at home for all or some of this summer’s vacation. During…more
The Recreational Boating and Fishing Foundation’s Take Me Fishing movement issued public service announcements to inform the public that funds collected in the boating and fishing industry help with conservation efforts. In 2010 alone, anglers generated $1.45 billion for conservation efforts, including $650 million from fishing license sales and $400 million in private donations. “Most…more