The Recreational Boating & Fishing Foundation will launch its campaign to engage Hispanics in boating and fishing on April 1.
The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.
The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign is asking boaters and anglers to cast their vote in America’s Top Family Fishing and Boating Spots Sweepstakes.
The Recreational Boating and Fishing Foundation is looking to launch the second phase of its Disney partnership with Take Me Fishing branded excursions at the Walt Disney World Resort in 2014 as well as launch its Hispanic outreach plan in pilot states Texas and Florida. The RBFF highlighted 2013 accomplishments in its most recent newsletter,…more
The Recreational Boating and Fishing Foundation announced that its state marketing programs continue to positively affect state fishing license sales and boat registrations.
The Recreational Boating and Fishing Foundation announced that Florida and Texas will serve as test markets for the launch of its five-year Hispanic Outreach Plan.
The Recreational Boating and Fishing Foundation is celebrating its 15th anniversary. The group, whose mission is to increase participation in recreational boating and fishing and increase public awareness of the need to protect aquatic resources, is taking a look back at some of the major milestones it has achieved during the past decade and a…more
The Recreational Boating & Fishing Foundation is co-sponsoring a free seminar on attracting the Hispanic market in September at the International Boatbuilders Exhibition & Conference in Louisville, Ky. Engaging the Hispanic Audience: Insights to Actions is also sponsored by Lopez Negrete Communications, the Houston-based marketing firm that the RBFF hired to develop a new five-year…more
The Recreational Boating and Fishing Foundation and its Take Me Fishing campaign are partnering with the Walt Disney World Resort and Disney Media Networks in an effort to encourage children and families to connect with nature through boating and fishing. The alliance will encourage guests who boat and fish at Disney World to continue those…more
The reason the Recreational Boating and Fishing Foundation is targeting Hispanics in a just-launched five-year promotional campaign can be found in the demographics, the RBFF says.
The Recreational Fishing and Boating Foundation is launching a five-year campaign to increase boating and fishing participation among the Hispanic population. Overall participation in fishing was up 11 percent from 2006 to 2011 but remained stagnant among Hispanics, according to the U.S. Fish and Wildlife Service. Outreach will focus on digital, social and traditional media,…more