The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.

Activists decry record-setting mako shark catch

News that a sport fisherman reeled in and kept a potentially record-setting mako shark off the Southern California coast is making waves with conservationists, who berated the catch because shark populations are vulnerable to overfishing worldwide. The female shark, caught Monday off Huntington Beach, weighed about 1,323 pounds, the Associated Press reported. It was 11…more

Florida offers license-free fishing days in June

The first week of June is also National Fishing and Boating Week and 37 states, including Florida and Georgia, will have license-free fishing days during the June 1-9 national celebration of fishing and boating. The Recreational Boating and Fishing Foundation’s Take Me Fishing website includes events sponsored by businesses and communities during the nine-day event,…more

RBFF campaign touts National Fishing and Boating Week

The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign is encouraging families to enjoy National Fishing and Boating Week, which runs June 1-9. According to a 2013 nationwide survey conducted on behalf of Take Me Fishing, 81 percent of Americans plan to stay at home for all or some of this summer’s vacation. During…more

RBFF releases conservation PSAs

The Recreational Boating and Fishing Foundation’s Take Me Fishing movement issued public service announcements to inform the public that funds collected in the boating and fishing industry help with conservation efforts. In 2010 alone, anglers generated $1.45 billion for conservation efforts, including $650 million from fishing license sales and $400 million in private donations. “Most…more

National Hunting and Fishing Day names chairman

In recognition of his conservation efforts and continuous efforts to improve traditional outdoor sports, Bill Dance is serving as honorary chairman of National Hunting and Fishing Day, which is set for Sept. 28. Congress established the event to recognize hunters and anglers for leadership in fish and wildlife conservation. Since it launched in 1971, the…more

RBFF releases report about online licenses

The Recreational Boating & Fishing Foundation announced the results of a new report that assesses the state of the online license purchase process and a white paper that offers six ways to improve anglers’ experience with the process. The RBFF Online Fishing License Assessment: 2012 and The Connected Angler: Six Ways to Improve Anglers’ Online…more

RBFF reports revenue from license program

The Recreational Boating & Fishing Foundation said Friday that its State Fishing License Marketing Program has generated more than $4.8 million in gross revenue this year, contributing to state conservation efforts. Participating state agencies also will receive an estimated $1.1 million from the Sport Fish Restoration and Boating Trust Fund. The marketing program helps agencies…more

RBFF joins on outdoors curriculum enhancement

The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign and Discovery Education are expanding the Explore the Blue program and are now providing educational materials specifically for middle-school students. The materials feature Earth and life science lesson plans that help nurture a passion for outdoor activities, such as boating and fishing, and for aquatic…more

RBFF honored with two Web awards

The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign website, TakeMeFishing.org, and its mobile site were awarded top honors among the nearly 2,000 entries in the Web Marketing Association’s 16th annual WebAwards competition. TakeMeFishing.org was awarded Best Leisure Website and Best General Interest Website and its mobile version was awarded Best Mobile Website, the…more

RBFF will highlight programs at ICAST

The Recreational Boating & Fishing Foundation will attend the International Convention of Allied Sportfishing Trades show, which will be held Wednesday through Friday this week at the Orange County Convention Center in Orlando, Fla. RBFF staff will showcase the organization’s programs and products and be available to discuss partnership and advertising opportunities. “ICAST is a…more

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