RBFF

The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.

RBFF releases report about online licenses

The Recreational Boating & Fishing Foundation announced the results of a new report that assesses the state of the online license purchase process and a white paper that offers six ways to improve anglers’ experience with the process. The RBFF Online Fishing License Assessment: 2012 and The Connected Angler: Six Ways to Improve Anglers’ Online…more

RBFF reports revenue from license program

The Recreational Boating & Fishing Foundation said Friday that its State Fishing License Marketing Program has generated more than $4.8 million in gross revenue this year, contributing to state conservation efforts. Participating state agencies also will receive an estimated $1.1 million from the Sport Fish Restoration and Boating Trust Fund. The marketing program helps agencies…more

RBFF joins on outdoors curriculum enhancement

The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign and Discovery Education are expanding the Explore the Blue program and are now providing educational materials specifically for middle-school students. The materials feature Earth and life science lesson plans that help nurture a passion for outdoor activities, such as boating and fishing, and for aquatic…more

RBFF honored with two Web awards

The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign website, TakeMeFishing.org, and its mobile site were awarded top honors among the nearly 2,000 entries in the Web Marketing Association’s 16th annual WebAwards competition. TakeMeFishing.org was awarded Best Leisure Website and Best General Interest Website and its mobile version was awarded Best Mobile Website, the…more

RBFF will highlight programs at ICAST

The Recreational Boating & Fishing Foundation will attend the International Convention of Allied Sportfishing Trades show, which will be held Wednesday through Friday this week at the Orange County Convention Center in Orlando, Fla. RBFF staff will showcase the organization’s programs and products and be available to discuss partnership and advertising opportunities. “ICAST is a…more

RBFF hands out education grants

Five boating, fishing and conservation organizations that serve children and families received education grants from the Recreational Boating & Fishing Foundation. Recipients of National Youth Fishing and Boating Initiative grants are the International Game Fish Association, the National Recreation & Park Association, The Club de Pesca Program, Living Classrooms of the National Capital Region and…more

RBFF campaign honored at awards competition

The Recreational Boating & Fishing Foundation received nine awards for its Take Me Fishing campaign in the 18th annual Communicator Awards competition. The foundation earned five gold awards and four silver awards, according to the RBFF. “We are thrilled all of our digital assets have been recognized in the Communicator Awards,” RBFF president and CEO…more

RBFF debuts state-park promotion

The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign launched a promotion that will focus on what it calls one of the best boating and fishing assets in the country – state parks and recreation areas. Nature’s Waterpark Showdown is starting this week during National Fishing and Boating Week, which continues through Sunday. The…more

Brunswick official joins RBFF board

Brunswick Corp. freshwater boat group president Jeff Kinsey is joining the board of directors of the Recreational Boating & Fishing Foundation. “Jeff is a valuable addition to our board, bringing extensive experience in marine industry strategy and business development,” RBFF president and CEO Frank Peterson said in a statement. “We welcome his contributions and unique…more

RBFF promotes National Fishing and Boating Week

The first week of June is National Fishing and Boating Week and it coincides with many states’ free fishing days. That’s according to the Recreational Boating & Fishing Foundation, which has a link at its website to make it easy to find out when fishing licenses will be waived in each state. Businesses still looking…more

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