RBFF

The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.

Brunswick official joins RBFF board

Brunswick Corp. freshwater boat group president Jeff Kinsey is joining the board of directors of the Recreational Boating & Fishing Foundation. “Jeff is a valuable addition to our board, bringing extensive experience in marine industry strategy and business development,” RBFF president and CEO Frank Peterson said in a statement. “We welcome his contributions and unique…more

RBFF outreach program targets lapsed boaters

The Recreational Boating & Fishing Foundation is sending mailers to lapsed boaters and anglers nationwide in an effort to lure them back to the water. The RBFF said it has distributed more than 3 million direct mail pieces urging those who once enjoyed fishing and boating, but no longer participate, to renew their license and/or…more

Take Me Fishing mobile site wins award

The Recreational Boating & Fishing Foundation announced that its Take Me Fishing campaign mobile site, TakeMeFishing.org/mobile, was selected as an official honoree in the Mobile Web Lifestyle (Handheld Devices) category of the 16th annual Webby Awards. The TakeMeFishing.org mobile site, which offers on-the-go access to the site’s local “how to” and “where to” boating and…more

Take Me Fishing website wins communications award

The Recreational Boating & Fishing Foundation announced that its Take Me Fishing campaign website was honored with a 2012 Gold Circle Award from the American Society of Association Executives. TakeMeFishing.org was honored for excellence in communications in the website category. This year’s competition received more than 150 entries from association and non-profit organizations. “We’re thrilled…more

RBFF unveils new Take Me Fishing ad campaign

Come outside and enjoy “Mother Nature’s Waterpark” – that’s the message of the new Take Me Fishing advertising campaign from the Recreational Boating & Fishing Foundation. The new ads are the product of RBFF research that identified the likeliest next-generation and fastest-growing segments of the public for boating and fishing fun. The ads, which recall…more

RBFF rolls out license, registration programs

The Recreational Boating & Fishing Foundation today officially starts its State Fishing License Marketing Program and its first nationwide State Boat Registration Marketing Program. Both programs aim to bring lapsed participants back into the sport and generate awareness of the connection between participation and conservation efforts, according to the foundation. Thirty-five states have signed on…more

RBFF elects new board chairman

The Recreational Boating & Fishing Foundation announced Michael Cassidy as the organization’s new board chairman. Cassidy, who currently serves as group publisher for the North American Media Group, has been on the RBFF’s board of directors since 2007 and has more than 30 years of sales and marketing experience in the fishing and outdoor recreation…more

Fishing bill introduced in Congress

Rep. Jeff Miller, R-Fla., recently introduced the Sportsmen’s Heritage Act of 2012 with the support of leaders of the Congressional Sportsmen’s Caucus, the National Marine Manufacturers Association announced. This legislative package addresses two threats to recreational fishing: attempts to ban lead fishing tackle and loss of access to public lands. Click here to read the…more

RBFF rolls out new Taking Me Fishing PSAs

The Recreational Boating & Fishing Foundation recently launched its 2012 Take Me Fishing public service announcement. The new “This is a Test” television and radio spots are a retro take-off on 1950s PSAs, and they focus on the need to buy a license or registration while using humor to catch the public’s attention. “The fact…more

RBFF touts results of online survey

A new study released by the Recreational Boating & Fishing Foundation reveals that RBFF’s Take Me Fishing brand and Take Me Fishing advertising continues to achieve high levels of awareness and is positively affecting decisions to participate in boating and fishing. The study, based on an online survey, found that consumers who recall a Take…more

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