The industry drumbeat in recent years has been the urgent need to draw new people into the boating lifestyle — and to sell them new boats. The prized first-time buyer has the potential — with excellent dealer service and dutiful care — to turn into a repeat customer several times over.
Bayliner, established in 1957 and purchased by Brunswick Corp. in 1986, is based in Knoxville, Tenn. It builds bowriders, deckboats and jetboats. The company also builds cruisers in Brazil that it markets specifically in South America.
Bayliner Boats signed a sponsorship agreement with 12-year-old Garrett Coleman, a nationally ranked champion wakeboard rider.
Bayliner’s “Rendezvous on the River” brought dealers from around the world together at its Knoxville, Tennessee, headquarters to glimpse the company’s new products.
Bayliner said first-quarter boat show sales are up 11.7 percent from last year and the builder said it anticipates greater successes throughout the year.
Bayliner Boats will debut two new models at the Feb. 13-17 Miami International Boat Show — the Element XL, the second in the Element lineup, and the 642, which the company is branding as “the big water day boat.”
Bayliner’s 2013 “Summit at the Lake” brought together more than 250 Bayliner dealers from across the globe Sept. 10-12 to usher in 2014 model-year boats at the Lake Lanier Islands Resort in Buford, Ga. “This year we wanted to embrace a fresh perspective and try something new, which is why Lake Lanier was the perfect…more