Beneteau Group in the United States said its preferred financing partner, SGB Finance North America, replaced its former source of funding with Shore Premier Finance — a Baltimore-based finance unit of Shore Bank focused on marine lending — to provide products and service to Beneteau Group dealers and customers.
Beneteau, which is based in western France, was founded by Benjamin Beneteau in 1884 and is led by granddaughter Madame Annette Beneteau Roux. The sailboat division’s U.S. headquarters is in Marion, S.C., and its U.S. powerboat headquarters is in Annapolis, Md.
The Beneteau Group is continuing its push into North American markets and is planning to continue penetrating the North American powerboat market by deploying a wider product range.
Beneteau America will sponsor the Inter-Collegiate Sailing Association, the governing authority for sailing competition at colleges and universities throughout the United States and in some parts of Canada.
Beneteau announced the launch of a Plain Talk Promise customer care program that features partnerships with systems monitoring manufacturer VesselVanguard and the BoatUS organization.
Scenes from Beneteau’s ‘Greatest Loop’ voyage.
Beneteau America said it appointed Maple City Marine in Chatham, Ontario, as a dealer for its powerboat lines Gran Turismo, Swift Trawler and Monte Carlo.
Beneteau America will launch its new flagship, the Oceanis 60, at the 2015 Strictly Sail Miami boat show in February.
Beneteau Group is reporting 11.7 million euros in operating income for fiscal 2013-14, up from 1 million the previous year.
The Beneteau Group was named sponsor of the U.S. Sailing Team Sperry Topsider and ISAF Sailing World Cup Miami.
Beneteau America appointed The Nautic Group to represent Beneteau Powerboats in Kemah, Texas.