Some dealers came into the Rec Boat Holdings meeting a bit nervous about the recent sale to the Beneteau Group, but president Roch Lambert says those lingering fears were put to rest last week.
Beneteau, which is based in western France, was founded by Benjamin Beneteau in 1884 and is led by granddaughter Madame Annette Beneteau Roux. The sailboat division’s U.S. headquarters is in Marion, S.C., and its U.S. powerboat headquarters is in Annapolis, Md.
Less than two months after the Beneteau Group acquired it, Rec Boat Holdings will hold a dealer meeting to unveil its 2015 model-year lineup near its manufacturing plant in Cadillac, Mich.
Beneteau America announced the U.S. premiere of the new Oceanis 35 at the upcoming Annapolis Sailboat Show, which runs Oct. 9-13.
The Great Recession launched a seemingly endless cycle of boatbuilder bankruptcies and sales, and the fallout is still being felt six years after the bottom dropped out of the financial world. But Rec Boat Holdings — consisting of four brands that Platinum Equity scooped up after Genmar went belly-up in 2010 — is the first…more
The Beneteau Group’s acquisition of Rec Boat Holdings — parent company of Four Winns, Glastron, Wellcraft and Scarab — will help the 130-year-old company further penetrate the North American powerboat market.
Beneteau America is holding a Father’s Day special that features Beneteau-branded clothing and accessories for men, women and children in a line that donates part of the sales to charity.
Beneteau America will sponsor the Sailing for ALS campaign, led by Beneteau dealership owner Charles-Etienne (Charly) Devanneaux of Naos Yachts in Marina del Rey, Calif.
The annual Beneteau Rendezvous events are now under way.
Beneteau America is partnering with Townsend Bell, a professional race car driver and new brand ambassador for Beneteau’s lines of powerboats.
Beneteau is celebrating its 130th birthday with a new headquarters.