Beneteau

Beneteau, which is based in western France, was founded by Benjamin Beneteau in 1884 and is led by granddaughter Madame Annette Beneteau Roux. The sailboat division’s U.S. headquarters is in Marion, S.C., and its U.S. powerboat headquarters is in Annapolis, Md.

Beneteau secures new U.S. financing deal

Beneteau Group in the United States said its preferred financing partner, SGB Finance North America, replaced its former source of funding with Shore Premier Finance — a Baltimore-based finance unit of Shore Bank focused on marine lending — to provide products and service to Beneteau Group dealers and customers.

Beneteau seeks continued expansion in U.S.

The Beneteau Group is continuing its push into North American markets and is planning to continue penetrating the North American powerboat market by deploying a wider product range.

Beneteau America signs on as college sailing sponsor

Beneteau America will sponsor the Inter-Collegiate Sailing Association, the governing authority for sailing competition at colleges and universities throughout the United States and in some parts of Canada.

Beneteau rolls out new customer-care program

Beneteau announced the launch of a Plain Talk Promise customer care program that features partnerships with systems monitoring manufacturer VesselVanguard and the BoatUS organization.

Beneteau adds dealer in Canada

Beneteau America said it appointed Maple City Marine in Chatham, Ontario, as a dealer for its powerboat lines Gran Turismo, Swift Trawler and Monte Carlo.

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