Beneteau Group appointed George Armendariz as group CEO for the Americas.
Beneteau, which is based in western France, was founded by Benjamin Beneteau in 1884 and is led by granddaughter Madame Annette Beneteau Roux. The sailboat division’s U.S. headquarters is in Marion, S.C., and its U.S. powerboat headquarters is in Annapolis, Md.
In addition to the Oceanis Yacht 62, Beneteau said it will introduce two other new sailboat models — the Oceanis 35.1 and Oceanis 38.1 — at the Oct. 6-10 U.S. Sailboat Show in Annapolis.
Beneteau America added Clarks Landing Yacht Sales as its powerboat dealer in southern New Jersey.
The Moorings is preparing to debut a group of new monohull models in the Caribbean for the winter of 2016.
Beneteau said the Americas premiere of the new Oceanis Yacht 62 will be at the U.S. Sailboat Show in Annapolis, Md., Oct. 6-10.
Beneteau announced an expansion plan for sailboat distribution in Midwest markets.
The Beneteau Group said it grew faster than its markets in the first half of its fiscal year, with good sales momentum in the boat sector — particularly in Europe.
MIAMI — The Beneteau Group is reorganizing its North American operations in a push to compete “at the next level” and will start grouping brands among various dealers.
Beneteau America has named Racine Riverside Marine of Racine, Wis., as the exclusive Beneteau sailboat dealer for Wisconsin, Minnesota and the upper peninsula of Michigan.
Beneteau America said it named Castaways Yacht Club as its representative for Beneteau powerboats in the Long Island Sound, Long Island and northeastern New Jersey areas.