MIAMI — The Beneteau Group is reorganizing its North American operations in a push to compete “at the next level” and will start grouping brands among various dealers.
Beneteau, which is based in western France, was founded by Benjamin Beneteau in 1884 and is led by granddaughter Madame Annette Beneteau Roux. The sailboat division’s U.S. headquarters is in Marion, S.C., and its U.S. powerboat headquarters is in Annapolis, Md.
Beneteau America has named Racine Riverside Marine of Racine, Wis., as the exclusive Beneteau sailboat dealer for Wisconsin, Minnesota and the upper peninsula of Michigan.
Beneteau America said it named Castaways Yacht Club as its representative for Beneteau powerboats in the Long Island Sound, Long Island and northeastern New Jersey areas.
Beneteau unveiled the Swift Trawler 30 at the Paris Boat Show, which opened last weekend and will continue through Dec. 13.
The Swedish Chamber of Commerce in France awarded boatbuilder Beneteau the French Partner of the Century prize for the strength and longevity of its relationship with Volvo Penta.
Beneteau America announced the renewal of its Gran Turismo range of express cruisers and said it will launch two new models in February.
Beneteau America has returned from its first participation in the 9th China Cup International Regatta, which was held in Daya Bay, Shenzhen, from Oct. 30-Nov. 2.
Revenue is up nearly 20 percent from last year for the Beneteau Group, an increase driven largely by the acquisition of Rec Boat Holdings and the stronger U.S. dollar on the boating side of the business.
Beneteau Group is bringing the largest powerboat it has built — the Monte Carlo 6 — to the Fort Lauderdale International Boat Show to make its American debut.
The Beneteau Group reported solid fourth-quarter growth with strong increases in yacht sales.