Beneteau America is partnering with Townsend Bell, a professional race car driver and new brand ambassador for Beneteau’s lines of powerboats.
Beneteau, which is based in western France, was founded by Benjamin Beneteau in 1884 and is led by granddaughter Madame Annette Beneteau Roux. The sailboat division’s U.S. headquarters is in Marion, S.C., and its U.S. powerboat headquarters is in Annapolis, Md.
Beneteau is celebrating its 130th birthday with a new headquarters.
Laurent Fabre became president of Beneteau America a little more than a year ago. The 46-year-old native of France’s Brittany region grew up near the water and learned to sail before he began riding a bike. It had been his lifelong dream to work in the boating industry in the United States. Given his success…more
The Be?ne?teau Group recorded 1 million euros in operating income for fiscal 2012-13, better than the group’s initial forecast — an expected loss of 7.5 million euros — which the company said reflects an upturn in earnings on boats and housing. Net income for the year was 700,000 euros, compared with a loss of the…more
FORT LAUDERDALE — Beneteau and Monte Carlo Yachts are introducing the MC5 at the Fort Lauderdale International Boat Show. Beneteau marketing director Maryline O’Shea, in a wide-ranging discussion with AIM Marine Group editors, said Beneteau and Monte Carlo also expect to introduce four other new models during the coming year: a Barracuda 7 and an…more
True North Yachts, based in Port Credit, Ontario, was named an exclusive dealer for Beneteau’s powerboats division. “We couldn’t be more thrilled to welcome True North Yachts as our exclusive partner for the Beneteau powerboats division in southwestern Ontario,” Beneteau America president Laurent Fabre said in a statement. “True North Yachts has earned the respect…more
Several builders recently announced new lines or models. Here’s a roundup of news from Larson, Beneteau, Hann Powerboats and Fairline. Larson Boat Group announced the introduction of the FX Series, a new line of fiberglass fishing boats for the 2012 season. “The new Larson FX Series brings together all of the great fishing features from…more
Jester Communications announced that Beneteau USA is one of the first customers to take advantage of its new “Personal Marketing Experience” smart mobile device application for boatbuilders and their dealers. The pre-loaded app includes information on boat models such as specifications, video galleries, virtual tours, dealer information, company information and a geo-based dealer locator. Based…more
Beneteau USA announced that Dometic Marine’s SailVac Vacuum Holding Tank system is now listed as an option for several of its yachts. “Today people are generally more environmentally conscious, wanting to ensure they live in a green and good way, and sailors in particular are ahead of anyone else on that,” Wayne Burdick, president of…more
Wayne Burdick, president of Beneteau USA, was awarded the Sail Industry Leadership Award Oct. 7 during Sail magazine’s annual luncheon at the U.S. Sailboat Show in Annapolis, Md. “Through the years, Sail’s Industry Leadership Award has recognized great leaders of all kinds – sailboat manufacturers, marketers and influential sailboat dealers,” publisher Josh Adams said in…more