Jester Communications announced that Beneteau USA is one of the first customers to take advantage of its new “Personal Marketing Experience” smart mobile device application for boatbuilders and their dealers. The pre-loaded app includes information on boat models such as specifications, video galleries, virtual tours, dealer information, company information and a geo-based dealer locator. Based…more
Beneteau, which is based in western France, was founded by Benjamin Beneteau in 1884 and is led by granddaughter Madame Annette Beneteau Roux. The sailboat division’s U.S. headquarters is in Marion, S.C., and its U.S. powerboat headquarters is in Annapolis, Md.
Beneteau USA announced that Dometic Marine’s SailVac Vacuum Holding Tank system is now listed as an option for several of its yachts. “Today people are generally more environmentally conscious, wanting to ensure they live in a green and good way, and sailors in particular are ahead of anyone else on that,” Wayne Burdick, president of…more
Wayne Burdick, president of Beneteau USA, was awarded the Sail Industry Leadership Award Oct. 7 during Sail magazine’s annual luncheon at the U.S. Sailboat Show in Annapolis, Md. “Through the years, Sail’s Industry Leadership Award has recognized great leaders of all kinds – sailboat manufacturers, marketers and influential sailboat dealers,” publisher Josh Adams said in…more
Following the lead of the powerboat industry, which has been offering low-speed maneuvering and docking systems for some time (pod drives and thrusters in various combinations), sailboat builder Beneteau has introduced Dock & Go, a “revolutionary innovation to dock your boat with complete confidence.” The system uses a joystick to synchronize a propeller-driven base unit…more
Beneteau USA marked recent production success and improving sales by holding a Family Fun Day over the weekend. “It has been several years since we hosted an event like this,” said Jennifer Reinman, Beneteau USA’s human resources director, in a statement. “And as we are on an upward trend, we decided it was important that…more
A number of Beneteau USA employees from the company’s Marion, S.C., plant volunteered their time to eat lunch once a month with 82 students from the Marion Intermediate School. “This is more than just a mentoring program, our people are role models to these children,” said Jennifer Reinman, Beneteau USA’s human resources director, in a…more
Employees of Beneteau USA are among approximately 2,300 workers from companies in seven states eligible to apply for Trade Adjustment Assistance, the U.S. Department of Labor recently announced. “The U.S. Department of Labor is committed to supporting all workers, including those who are adversely impacted by trade,” secretary of labor Hilda L. Solis said in…more