BOSTON — Boston Whaler has been increasing its market share across the board, seeing a 25 percent increase in the 23- to 32-foot segment for the last six quarters in a row.
Boston Whaler builds center consoles, cuddy cabins and dual consoles between 11 and 37 feet that are primarily used for sportfishing and pleasure boating and as yacht tenders. The Edgewater, Fla., company was founded in 1958 and was bought by Brunswick Corp. in 1996.
Boston Whaler promoted two employees in its marketing organization.
Boston Whaler introduced its new Dauntless lineup for 2014, which includes a new 210 and 240 as well as a 170 and the flagship 270. “The new Dauntless family is the embodiment of a clever transformation,” Boston Whaler VP of sales, marketing and customer service Jeff Vaughn said. “The Dauntless lineup has long been appreciated…more
MIAMI BEACH — Boston Whaler invited the media to look at the four new models it introduced Thursday at the Miami International Boat Show and unveiled its strategy to continue rolling out innovative new products that focus on versatility. “The fact of the matter is, we have some exciting new stuff,” Boston Whaler vice president…more
Boston Whaler is holding a debut event for its 350 Outrage, 270 Dauntless and the dual console 230 Vantage and 270 Vantage at 4 p.m. Feb. 14 at the Progressive Insurance Miami International Boat Show in the Miami Beach Convention Center. President Tim Schiek and vice president of sales, marketing and customer service Jeff Vaughn…more
Boston Whaler is expanding its Dauntless line with the addition of the 270 Dauntless, which will be the line’s largest boat. “The 270 Dauntless builds upon the comfort and aesthetically appealing nature of the entire Dauntless family,” vice president of sales, marketing and customer service Jeff Vaughn said in a statement. “With this boat, you’ll…more
Boston Whaler selected Whale Water Systems as the boatbuilder’s fishbox waste system provider. Whale Water said its technical support team worked with Boston Whaler’s engineering team to create a system that allowed for easy installation and retrofit. The project involved upgrading the macerators Boston Whaler was using to a tailored version of the Whale Gulper…more
Boston Whaler recently carried out its second annual “Boatload of Backpacks” project, donating 150 backpacks filled with school supplies to three elementary schools in Edgewater, Fla. Boston Whaler matched employee contributions one-to-one, resulting in a complete school supply list for 150 area students. The “Boatload of Backpacks” was delivered by a 150 Super Sport to…more
Boston Whaler’s manufacturing facility in Edgewater, Fla., reached 3 million hours without a lost-time accident or illness, the company announced. “Safety and quality are a part of the Boston Whaler culture, and the extraordinary achievement of 3 million hours is a testament to that commitment,” Boston Whaler president Tim Schiek said in a statement. “Our…more
Boston Whaler and Sea Tow announced a new partnership that features Boston Whaler’s participation in Sea Tow’s Sea Care program. As part of joining the Sea Care program, Boston Whaler will extend a complimentary 95-day Sea Tow membership to all new Boston Whaler boat owners. Additionally, existing Boston Whaler owners are eligible for 14 months…more