The warehouse retailer’s program enables Boston Whaler and Sea Ray to reach customers new to boating with discounted pricing Costco members hunting for jumbo packages of paper towels or choice meats were in for a pleasant surprise last summer: They could check out a Boston Whaler, too. Starting in July, unmanned displays of Super Sport,…more
Boston Whaler builds center consoles, cuddy cabins and dual consoles between 11 and 37 feet that are primarily used for sportfishing and pleasure boating and as yacht tenders. The Edgewater, Fla., company was founded in 1958 and was bought by Brunswick Corp. in 1996.
Boston Whaler, together with the Costco Auto Program, announced a pilot program to bring Costco members special pricing on Boston Whaler’s Super Sport, Montauk and Dauntless models. Boston Whaler will also provide Costco members with exclusive incentives up to $2,000, all additional incentives available through other national promotions, and a $500 Costco cash card after…more
The Boston Whaler manufacturing headquarters has reached two million hours without a lost time accident, the company reported. It took Boston Whaler employees almost three years of working safely to reach the two-million-hour mark, with the last lost-time recordable incident taking place in July 2007. The plant has reached one million hours without a lost-time…more
Boston Whaler, based in Edgewater, Fla., announced the premiere issue of Whaler, its new lifestyle magazine. Set to be published twice a year, Whaler is a resource for owners and prospective customers to learn about the company’s boat line and boating heritage, while promoting the “Whaler” lifestyle with editorial content and high-quality photography. “Our history,…more
Boston Whaler is launching FishTopia, an on-water celebration of friends, family, fishing and freedom, the company announced. Each FishTopia event will include a fishing tournament, as well as other activities for people of all ages. “We’re very excited about creating a series of events to bring people together on the water,” said Ben Cast, vice…more
The 14th annual Bucket Full “O” Fun fishing tournament, to be held April 24 near Daytona Beach, Fla., will be sponsored in part by Boston Whaler. Proceeds from the tournament, hosted by The Flagler County Sportfishing Club, will benefit the Halifax Health-Hospice of Volusia/Flagler’s Family Caregiver Program. “It’s nice to see people come together for…more
Boston Whaler has developed a new social media strategy. Targeting the main social media Web sites, including Facebook, Flickr, Twitter and YouTube, Boston Whaler is providing content-rich media to drive brand interest and interaction. These efforts will engage consumers on a more personal level and allow Boston Whaler to listen to and respond to various…more