Boston Whaler, based in Edgewater, Fla., announced the premiere issue of Whaler, its new lifestyle magazine. Set to be published twice a year, Whaler is a resource for owners and prospective customers to learn about the company’s boat line and boating heritage, while promoting the “Whaler” lifestyle with editorial content and high-quality photography. “Our history,…more
Boston Whaler builds center consoles, cuddy cabins and dual consoles between 11 and 37 feet that are primarily used for sportfishing and pleasure boating and as yacht tenders. The Edgewater, Fla., company was founded in 1958 and was bought by Brunswick Corp. in 1996.
Boston Whaler is launching FishTopia, an on-water celebration of friends, family, fishing and freedom, the company announced. Each FishTopia event will include a fishing tournament, as well as other activities for people of all ages. “We’re very excited about creating a series of events to bring people together on the water,” said Ben Cast, vice…more
The 14th annual Bucket Full “O” Fun fishing tournament, to be held April 24 near Daytona Beach, Fla., will be sponsored in part by Boston Whaler. Proceeds from the tournament, hosted by The Flagler County Sportfishing Club, will benefit the Halifax Health-Hospice of Volusia/Flagler’s Family Caregiver Program. “It’s nice to see people come together for…more
Boston Whaler has developed a new social media strategy. Targeting the main social media Web sites, including Facebook, Flickr, Twitter and YouTube, Boston Whaler is providing content-rich media to drive brand interest and interaction. These efforts will engage consumers on a more personal level and allow Boston Whaler to listen to and respond to various…more