Brunswick Corp.’s boat group consists of 15 brands worldwide, including Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft and Sea Ray. The group’s additional four brands — Rayglass, Uttern, Valiant and Quicksilver — are marketed in countries other than the United States.

Brunswick draws from five-star certification standards

Marine Five Star Dealer Certification today announced its certification standards and requirements serve as a key component in Brunswick Corp.’s new certification program for all its boat dealers. The Brunswick Five Star Dealer, Brunswick Master Dealer and Brunswick Ambassador Dealer designations all feature the latest certification requirements in addition to Brunswick’s own dealer certification standards.…more

Brunswick to take part in a series of financial talks

Brunswick Corp. chairman and CEO Dustan McCoy, along with senior vice president and CFO Peter Hamilton, will speak at several events for the financial community in early March. The presentations are as follows: * Hamilton will present at 3:30 p.m. (EST) today at the J.P. Morgan Global High Yield and Leveraged Finance Conference at the…more

Brunswick looks to 2010 in annual report

Brunswick’s primary focus was on liquidity last year, and in 2010, the company intends to focus on generating positive cash flow and performing better than the market in each of its business segments, according to its annual report filed with the Securities and Exchange Commission. “In the longer term, Brunswick’s strategy is to introduce the…more

Brunswick unveils new dealer certification program

To promote growth in the marine industry, Brunswick Corp. launched a new unified dealer certification program. Until now, Brunswick dealer certification has been offered primarily by select boat brands, but by taking those practices and combining them with the latest certification requirements by marine five-star dealer certification, it can now offer a collection of tools…more

Mercury event in Miami previews new products

MIAMI BEACH – While acknowledging the financial woes of 2009, Brunswick Corp. chairman and CEO Dusty McCoy last night told more than 100 journalists and industry members that the company is in good financial shape as it heads into the next decade. “This has been the toughest period we’ve ever been through, but we’re here…more

In Miami, Brunswick maps path to its future

The worst is over for the recreational marine industry and Brunswick Corp. That was the message delivered to a group of financial analysts during a meeting held today in Miami and broadcast over the Internet prior to the opening of the Miami International Boat Show. Brunswick chairman and CEO Dusty McCoy said the Lake Forest,…more

Brunswick commercial/government site unveiled

Brunswick Commercial and Government Products, a manufacturer of commercial and government fiberglass vessels, launched a newly designed Web site aimed at helping law enforcement, military, fire/rescue and workboat customers configure boats to their specific needs. “We wanted to give our customers access to the tools they need to develop exactly the right product for their…more

Brunswick sets webcast presentation for Wednesday

Brunswick Corp. chairman and CEO Dustan McCoy, along with Brunswick Boat Group president Andrew Graves and Mercury Marine president Mark Schwabero, will present at an event for the financial community prior to the opening of the upcoming Miami International Boat Show. The presentations will be webcast live beginning at approximately 11 a.m. (EST) Wednesday. The…more

Brunswick closing Little Falls, Minn., plant

Brunswick Corp. today announced it will consolidate a portion of its aluminum-boat production as part of its ongoing efforts to be more agile and responsive to market demand. During the next several months, Brunswick will transfer production of its Crestliner and Triton aluminum brands, now built in Little Falls, Minn., to three other manufacturing plants.…more

Brunswick promotion offers dealers more access

Brunswick Corp. is expanding its Dealer Advantage program and making gold and platinum-level business services available to all Brunswick marine dealers for the first time. Previously, these levels of the program were only open to dealers with a large share of sales in Brunswick marine products. Now they are open to all dealers. The Open…more

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