Brunswick

Brunswick Corp.’s boat group consists of 15 brands worldwide, including Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft and Sea Ray. The group’s additional four brands — Rayglass, Uttern, Valiant and Quicksilver — are marketed in countries other than the United States.

Brunswick CEO sees fewer boat sales this year

Sales of recreational boats in the U.S. could decline by more than 20 percent this year, Brunswick CEO Dustan McCoy said Tuesday at a Raymond James Institutional Investor Conference in Florida. McCoy said powerboat sales volume may fall below 150,000 units from 196,000 boats in 2008, Dow Jones newspapers reports. “We’re choking off the new…more

Brunswick: Program has saved dealers $5 million

Brunswick dealers participating in the company’s Dealer Advantage program have saved more than $5 million since its inception two years ago, according to the boat manufacturer. “Supporting our dealers and protecting the overall health of the distribution network has always been a fundamental principle at Brunswick, and Brunswick Dealer Advantage is an important element of…more

Brunswick 4Q results coming out Jan. 29

Brunswick Corp. will release its fourth quarter 2008 financial results Jan. 29 before the stock market opens. The company will hold a conference call at 10 a.m. CST that day, hosted by chairman and CEO Dustan McCoy, senior vice president and CFO Peter Hamilton and vice president of corporate and investor relations Bruce Byots. The…more

More work force reduction at Mercury

Mercury Marine will reduce its hourly work force in Fond du Lac, Wis. by approximately 160 positions in response to current marine market conditions. The company, which is a unit of Brunswick Corp., expects to complete these reductions by the end of January. “Like many companies in the marine industry, Mercury continues to monitor and…more

Retired Brunswick exec will lead Hatteras

William Naumann is coming out of retirement to head up the Hatteras Collection as part of several organizational changes at Brunswick Corp. Naumann, who retired from Hatteras in 2006, was named chairman of the Brunswick subsidiary. His responsibilities include strengthening relations with dealers, customers and suppliers, and overseeing government and public affairs for Hatteras. “His…more

Brunswick: Trophy plant closing; Sea Ray trims ranks

Brunswick Corp. plans to close its Cumberland, Md., plant and transfer production of Trophy offshore fishing boats to a plant in Ashland City, Tenn. Manufacturing will cease at the Maryland plant at the end of the year, and about 115 production and support positions will be eliminated. The Cumberland plant also will observe three weeks…more

Lund cutting 140 jobs at Minnesota plant

Lund is laying off about 140 workers at its New York Mills, Minn., manufacturing plant. The layoffs were announced last week and came days prior to a one-week production shutdown, which went into effect Nov. 10, according to a report in the New York Mills Herald newspaper. The shutdown had previously been scheduled. A spokesman…more

NMMA steps up promotion of New York show

This year’s New York National Boat Show, set for Dec. 13-21, will offer many features designed to increase attendance. “This year, we made a greater investment in fresh and exciting features, advertising and promotion for the New York show and its new dates,” said Ben Wold, executive vice president of the National Marine Manufacturers Association,…more

Brunswick stock tumbles after downgrade

Moody’s Investors Service downgraded the rating on Brunswick Corp.’s debt to junk status, sending the company’s stock down about 22 percent yesterday. The investment firm downgraded Brunswick’s unsecured notes to Ba3 from Baa3 and downgraded its commercial paper rating to not prime from P3. Moody’s also assigned a Ba2 corporate family rating and a Ba2…more

Brunswick fallout, economic news impacting marine industry

At least one investment analyst this morning downgraded Brunswick Corp.’s stock after executives announced plans yesterday afternoon to accelerate the boatbuilder’s downsizing efforts. Brunswick stock lost nearly $2 a share in afternoon trading yesterday before closing at $8.12, down from a 52-week high of $24.18. It opened this morning at $7.63. Wachovia Capital Markets revised…more

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