Brunswick Corp. named Steve Langlais president of its Princecraft brand of freshwater boats.
Brunswick Corp.’s boat group consists of 15 brands worldwide, including Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft and Sea Ray. The group’s additional four brands — Rayglass, Uttern, Valiant and Quicksilver — are marketed in countries other than the United States.
Brunswick Corp. saw a softening in its aluminum boat segment, primarily due to continued economic and currency uncertainty in the United States, but did experience some gains in engine sales in Europe in the first quarter as the dollar weakened some.
Brunswick Corp. reported 9 percent first-quarter revenue growth and the company’s adjusted operating earnings increased by 13 percent from the 2015 quarter.
Brunswick Corp. honored three manufacturing facilities as part of its safety award program.
Brunswick Corp. appointed Cecil Cohn to lead Brunswick Financial Services, effective May 2.
Brunswick Corp. announced that Huw Bower was named president of the Brunswick Boat Group.
Crestliner launched the PT20 last week at the Bassmaster Classic.
Brunswick Dealer Advantage, part of Brunswick Corp.’s dealer services team, said it renewed its participation with ARI Network Services.
Brunswick Commercial and Government Products will display alongside sister company Boston Whaler at the Feb. 11-15 Miami International Boat Show.
The strong dollar, which means European manufacturers can potentially gain a price advantage by importing boats to the U.S. market, will not affect Sea Ray or deter the consumers who want the brand’s boats.