Despite being off on estimates that Brunswick’s boat business would begin earning money in 2013, the company projects that the segment will go from losing money to being in the black in 2014, with CEO Dustan E. McCoy predicting operating margins between 4 and 6 percent this year.
Brunswick Corp.’s boat group consists of 15 brands worldwide, including Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft and Sea Ray. The group’s additional four brands — Rayglass, Uttern, Valiant and Quicksilver — are marketed in countries other than the United States.
Brunswick Corp. CEO Dustan E. McCoy is projecting that the company’s boat business will become profitable for the first time in two years and he responded to a question he often gets: “Why is Brunswick in the boat business?”
Taylor Made Systems was designated the Brunswick Boat Group’s preferred supplier for glazed system products — windshields, doors, roof systems, hatches and hull windows.
Brunswick Corp.’s dealer services team, Brunswick Dealer Advantage, is going nationwide with its education program promoting boater education at Brunswick marine dealerships in partnership with the United States Power Squadrons.
Brunswick Corp. anticipates flat revenue growth for the first quarter of 2014, but says that will be inconsistent with subsequent quarters as the boat group continues to curtail the production and sales of existing large fiberglass boat models and transitions to the production of several new models of large fiberglass boats.
Brunswick Corp. reported a 9 percent increase in net sales for the fourth quarter of 2013 and a 5 percent rise in overall annual sales versus 2012, which was at the high end of the company’s growth estimates for the year.
Brunswick Corp., the parent company of Fond du Lac, Wis.-based Mercury Marine, gave an $80,000 donation from the Brunswick Public Foundation to support the 2013 Fond du Lac Area United Way Community Fundraising Campaign. “We are grateful to the Brunswick Foundation for the positive impact its support has on the campaign and our community each…more
Boat manufacturer Lund Boat Co. began an expansion project in October at its New York Mills, Minn., site that will include a new factory and a loading dock.
Brunswick Corp. CEO Dusty McCoy tells Fox Business that the strength of the boating industry lies in the U.S. market. McCoy appeared in a segment Tuesday in front of the New York Stock Exchange to give reporter Nicole Petallides a tour of several boats, including the Sea Ray 350 SLX, which debuted at the Fort…more
Brunswick Corp. plans to “drive very aggressively to reduce costs” to lower consumers’ investment in boating between 2014 and 2016, in part by extending its brand offering to outboard deckboats. “Boaters continue to be challenged by the cost, time and effort of boating,” compared with other leisure activities, Brunswick Boat Group president Andy Graves told…more