FORT LAUDERDALE — Hatteras Yachts made a splash Thursday at the Fort Lauderdale International Boat Show with its new 70 Motor Yacht and a pledge from CEO John Ward that the builder’s goal is to produce two new models each year.
Hatteras Yachts, founded in North Carolina in 1959, builds offshore sportfishing yachts and convertibles from 54 to 100 feet. The company was bought by Philadelphia-based Versa Capital Management LLC affiliate Navis HCY Acquisition LLC in 2013.
John Ward joined Hatteras Yachts in 2011 as senior vice president of global sales and marketing and was promoted to president and CEO in March 2013. Though he had been at Brunswick Corp. for years, he was retained as Hatteras CEO through Brunswick’s high-profile sale of Hatteras to Philadelphia-based Versa Capital Management.
Hatteras Yachts is inviting the press to attend the world debut of its 70 Motor Yacht and will make a “surprise announcement” at the invitation-only event, which is slated for Nov. 5 at the Fort Lauderdale International Boat Show.
Two years out from its purchase by private equity firm Versa Capital Management, Hatteras Yachts is investing not only in products, but also in its creative department and — perhaps most important — finding opportunities to let customers experience the brand.
Hatteras Yachts announced that its new 70 Motor Yacht will make its debut Nov. 5-9 at the Fort Lauderdale International Boat Show.
Hatteras Yachts will move its Hatteras Yacht Sales Center to the Hyatt Regency Pier Sixty-Six Hotel and Marina in Fort Lauderdale this fall.
Hatteras Yachts said Yasuda Shipyard Co. Ltd. in Tokyo and Tatari Yachts S.A. in Istanbul will represent Hatteras in Japan and Turkey.
Hatteras Yachts said Evermarine of Panama City joined its network of representatives in 130 countries spanning six continents.
MIAMI — Hatteras Yachts said at the start of the Yacht & Brokerage Show in Miami Beach that it formed a partnership with Vessel Vanguard in which all new buyers will receive five years of complimentary protection service from the boat systems monitoring software manufacturer.
Hatteras Yachts announced an all-new Express Series that will debut this fall at the Fort Lauderdale International Boat Show.