FORT LAUDERDALE — Sea Ray, in an extravagant indoor on-water display, showcased its new 510 Flybridge motoryacht and 350 SLX sportboat. Music, strobe lights and fireworks filled the air. The boats were in the water at the Bahia Mar, but under a glass tent. It was quite the gala. I pulled aside Ron Berman, vice…more
Sea Ray builds more than 35 models of fiberglass boats, including sportboats from 19 to 30 feet, sport cruisers from 24 to 37 feet, sport yachts from 41 to 51 feet and yachts from 52 to 61 feet. Founded in Detroit in 1959 by C.N. Ray, the company was bought by Brunswick Boat Group in 1986 and is based in Knoxville, Tenn. With nine manufacturing facilities around the world, the company has about 450 dealers on six of the world’s seven continents.
Sea Ray chose the landmark First Tennessee Building in downtown Knoxville as the site of its new world headquarters. The move from its current headquarters, which is also in Knoxville, will begin in December and is expected to be completed by early next year, when Sea Ray and its parent organization, the Brunswick Boat Group,…more
Sea Ray’s 2013 dealer meeting brought together more than 350 dealers from around the world Sept. 12-14 to usher in 2014 model-year boats and present awards at Georgia’s Lake Lanier Islands Resort. “The theme of this year’s gathering was a consistent focus on enhancing the boating experience,” Sea Ray president Tim Schiek said in a…more
Sea Ray is celebrating the 30th anniversary of its Tellico Lake Plant in Vonore, Tenn. “I often think about what it has taken for Sea Ray to become the globally esteemed marine company it is today,” Sea Ray Boat Group president Tim Schiek said in a statement. “And when I consider our many innovations and…more
Sea Ray decided not to enter the jetboat market because of the “unacceptable quality, reliability and durability of the propulsion systems” in prototype boats. “The primary and by far most significant reason Sea Ray decided not to enter the jetboat market was the reason given in the written statement — the unacceptable quality, reliability and…more
Mid-Atlantic boat and yacht dealer Clarks Landing is expanding its used-boat sales and service center and specializing in Sea Rays at its marina in Point Pleasant, N.J. Clarks Landing is also in negotiations to open additional sales centers in Maryland and New Jersey. “New Jersey has a large number of Sea Ray boat owners,” Clarks…more
Sea Ray rolls out its new models and Trade Only executive editor Chris Landry takes a look at the new offerings.
Consumers find them fun to drive — that’s the obvious appeal of jetboats. They are quick, responsive and maneuverable. But Brad Anderson, vice president of marketing and planning for the Brunswick Recreational Boat Group, told me at this week’s Sea Ray press event in Vonore, Tenn., that the jetboat offers much more than a high…more
Sea Ray this morning introduced six sportboats — including two jetboats — at a press event at its facility in Vonore, Tenn. “The opportunity for Sea Ray is to marry a true sportboat experience with jetboat propulsion — something we think has been missing from the market,” Brunswick Boat Group vice president of marketing Matt…more
Brunswick confident a technology-driven ‘new normal’ can transform the boating experience Brunswick Boat Group president Andy Graves is calling Sea Ray’s Next Wave initiative a “commitment to redefine the boating experience through every platform.” Sea Ray introduced seven new boats for model-year 2013 in Miami. The lineup includes the 370 Venture, which won the National…more