Sea Ray will unveil the L Class at the Sept. 8-13 Cannes Yachting Festival for its European debut, launching a multi-year investment in the region.
Sea Ray builds more than 35 models of fiberglass boats, including sportboats from 19 to 30 feet, sport cruisers from 24 to 37 feet, sport yachts from 41 to 51 feet and yachts from 52 to 61 feet. Founded in Detroit in 1959 by C.N. Ray, the company was bought by Brunswick Boat Group in 1986 and is based in Knoxville, Tenn. With nine manufacturing facilities around the world, the company has about 450 dealers on six of the world’s seven continents.
Sea Ray, which conducted an East Coast tour last summer for the L650 Fly, held a tour this year for the L590, the latest addition to the L-Class fleet.
The Webasto Thermo and Comfort North America’s Series 120 Marine Sunroof is a standard feature on the Sea Ray L590’s Express and Coupe versions.
A lengthy backlog on larger new Sea Ray products, such as the 650 Fly flagship boat introduced at the Yacht & Brokerage Show in Miami Beach in 2014, has made money for Sea Ray dealers and parent company Brunswick Corp.
Sea Ray will have a display at the Miami International Boat Show — exhibiting inside the Miami Beach Convention Center and on the water — and at the Yacht & Brokerage Show in Miami Beach along Collins Avenue at Ramp 37.
Brunswick Corp. is increasing capacity to meet demand for its Sea Ray L-Class yachts by reinstating operations at the Sykes Creek plant in Merritt Island, Fla. Operations there were suspended last March.
Sea Ray received a Qualcomm Vuforia Vision Award for the company’s L650 Fly Augmented Reality application.
Sea Ray will increase production capacity at its Sykes Creek manufacturing facility in Merritt Island, Florida, to meet what the company calls “overwhelming” demand for its new L-Class yachts.
Sales of up to $1 million per hour during an early December yacht expo, along with strong second-quarter numbers, put Brunswick Corp.’s Sea Ray division on sure footing at the end of 2014.
CAPTIVA, Fla. — Sea Ray wrapped up its 2014 Yacht Expo early Tuesday morning with the weekend’s $40 million sales total sure to draw holiday cheer to the company’s bottom line.