Brunswick Corp. is increasing capacity to meet demand for its Sea Ray L-Class yachts by reinstating operations at the Sykes Creek plant in Merritt Island, Fla. Operations there were suspended last March.
Sea Ray builds more than 35 models of fiberglass boats, including sportboats from 19 to 30 feet, sport cruisers from 24 to 37 feet, sport yachts from 41 to 51 feet and yachts from 52 to 61 feet. Founded in Detroit in 1959 by C.N. Ray, the company was bought by Brunswick Boat Group in 1986 and is based in Knoxville, Tenn. With nine manufacturing facilities around the world, the company has about 450 dealers on six of the world’s seven continents.
Sea Ray received a Qualcomm Vuforia Vision Award for the company’s L650 Fly Augmented Reality application.
Sea Ray will increase production capacity at its Sykes Creek manufacturing facility in Merritt Island, Florida, to meet what the company calls “overwhelming” demand for its new L-Class yachts.
Sales of up to $1 million per hour during an early December yacht expo, along with strong second-quarter numbers, put Brunswick Corp.’s Sea Ray division on sure footing at the end of 2014.
CAPTIVA, Fla. — Sea Ray wrapped up its 2014 Yacht Expo early Tuesday morning with the weekend’s $40 million sales total sure to draw holiday cheer to the company’s bottom line.
CAPTIVA, Fla. — Sea Ray brought its best customers, top dealers and select media to an end-of-the-year yacht expo in Florida during the weekend to promote and sell its new product lines, especially the new L Class line of 590s and 650s.
FORT LAUDERDALE — Sea Ray brought its A-game to the Fort Lauderdale International Boat Show again this year, displaying 11 boats new to the show in four categories, including the new L Class 650 Fly and the first model in the builder’s new SPX series, the SPX 19.
Chapman Marine Group will carry Sea Ray boats at its new location in Sydney Harbor, Australia.
Sea Ray will debut six new models at two venues at the Oct. 30-Nov. 3 Fort Lauderdale International Boat Show.
Sea Ray executives presented the C.N. Ray Award to MarineMax CEO Bill McGill — only the third time in 15 years the award has been bestowed —and recognized other top performers in the dealer group at a gala that took place during the annual meeting in Knoxville, Tenn.