S2 Yachts said it is expanding its brand presence by launching the new Tiara Sport lineup, which will consist of the first outboard-powered Tiara boats.
S2 Yachts, which builds the Tiara and Pursuit brands, was founded by Leon Slikkers and remains in the hands of three generations of Slikkers. Tiara is based in Holland, Mich., and it builds inboard yachts from 30 to 58 feet. Pursuit builds center console, sport and dual console boats from 18 to 38 feet in Fort Pierce, Fla.
Fusion Entertainment Ltd. said it signed a partnership deal with Tiara Yachts.
Learning about boatbuilding from a father who was on the leading edge of fiberglass was a great advantage, says Tom Slikkers, president and CEO of S2 Yachts, which builds Tiaras and Pursuits.
SARASOTA, Fla. — About 40 domestic and international Pursuit Boats dealers are gathering here today at the Hyatt Regency to get their first look at two new boats from the Fort Pierce, Fla., builder — along with several other models ranging from 26 to 38 feet — and learn about what’s on tap in 2016.
SARASOTA, Fla. — Pursuit Boats introduced two new models to journalists this morning and announced that it will debut its largest boat — a 40-foot center console — and a large dual console model at the 2016 Miami International Boat Show.
Michigan-based Walstrom Marine, Tiara Yachts’ longest-standing dealer, was named one of Tiara’s top 10 dealers at a recent dealer meeting just as the dealership prepares for its 70th anniversary in 2016.
Tiara Yachts announced a record year in retail sales and market-share growth during its annual dealer conference, which was themed “Modern Legacy.”
Tiara Yachts debuted the new Q44 to an audience of domestic and international dealers during its annual conference.
Taco Marine is teaming with the do-it-yourself boat show “Ship Shape TV” to update a 1989 Pursuit 2650 to 2016 standards.
S2 Yachts, the parent company of Tiara and Pursuit, is revamping its offerings to better serve post-recession consumers.