Tiara Yachts dealers and customers are today and Wednesday seeing for the first time the boatbuilder’s 50 Coupe at S2 Yachts corporate yacht center on Lake Macatawa in Michigan. The yacht is the first of a new generation of a more modern-looking fleet. I got together with S2 Yachts president Tom Slikkers on Sunday during…more
S2 Yachts, which builds the Tiara and Pursuit brands, was founded by Leon Slikkers and remains in the hands of three generations of Slikkers. Tiara is based in Holland, Mich., and it builds inboard yachts from 30 to 58 feet. Pursuit builds center console, sport and dual console boats from 18 to 38 feet in Fort Pierce, Fla.
S2 Yachts debuted its 50 Coupe on Sunday during a press event at its corporate yacht center on Lake Macatawa in Michigan, marking the beginning of Tiara’s modern look in its new generation of yachts. “While we have an aesthetic departure from what made a Tiara, we want to make sure that all those basic…more
S2 Yachts revealed the design for an all new Tiara 50 Coupe, set to be delivered this fall to key dealerships. The new 50 series will “redefine world-class luxury with innovative design, engineering and performance built for today’s modern lifestyle,” the builder said. The Tiara 50’s salon and bridge deck offer 360-degree views open to…more
Pursuit Boat’s new 36 Sport Yacht will be one of the first boats to be outfitted with Yamaha Marine Group’s new joystick helm control and steering system, S2 Yachts officials said Monday during an exclusive interview with Trade Only Today. S2 is Pursuit’s parent company. “We have an actual test boat that we ran their…more
SureShade, the designer and manufacturer of retractable sunshade systems, completed new factory installations for Intrepid Powerboats and Tiara Yachts in response to customer requests for the SureShade system. Intrepid installed a shade on its 2012 430 Sport Yacht at the request of a Florida client who specified the SureShade automated system, according to a release.…more
HydroHoist of Alabama was named Dealer of the Year for 2008 during HydroHoist Marine Group’s Dealer and Customer Appreciation Meeting for the Southeast region, April 29. “HydroHoist of Alabama has emerged as one of our most elite dealerships thanks to a culture and structure that is truly unique to our industry,” said Mick Webber, president…more
Tiara Yachts, a division of S2 Yachts, announced this week that it will lay off 110 employees from its Holland, Mich. plant, the Grand Rapids (Mich.) Press reports. Company officials say a declining boat market is to blame. The company employs about 780 workers at the Holland facility. “Because of the quality of our product,…more