Tiara Yachts announced a record year in retail sales and market-share growth during its annual dealer conference, which was themed “Modern Legacy.”
S2 Yachts, which builds the Tiara and Pursuit brands, was founded by Leon Slikkers and remains in the hands of three generations of Slikkers. Tiara is based in Holland, Mich., and it builds inboard yachts from 30 to 58 feet. Pursuit builds center console, sport and dual console boats from 18 to 38 feet in Fort Pierce, Fla.
Tiara Yachts debuted the new Q44 to an audience of domestic and international dealers during its annual conference.
Taco Marine is teaming with the do-it-yourself boat show “Ship Shape TV” to update a 1989 Pursuit 2650 to 2016 standards.
S2 Yachts, the parent company of Tiara and Pursuit, is revamping its offerings to better serve post-recession consumers.
Pursuit Boats tapped Mark Taiclet as its new product and distribution manager.
Tiara Yachts hired Jennifer Jones as a sales coordinator.
Tiara Yachts will take another step to grow its next generation of modern yachts with the introduction in early August of the 44 Coupe.
Tiara Yachts this summer will launch the second model in its series of coupe sport express boats with a 44-footer, the manufacturer announced Wednesday. The 50 Coupe made its debut last fall and was shown at the 2013 Fort Lauderdale International Boat Show.
Tiara Yachts dealers and customers are today and Wednesday seeing for the first time the boatbuilder’s 50 Coupe at S2 Yachts corporate yacht center on Lake Macatawa in Michigan. The yacht is the first of a new generation of a more modern-looking fleet. I got together with S2 Yachts president Tom Slikkers on Sunday during…more
S2 Yachts debuted its 50 Coupe on Sunday during a press event at its corporate yacht center on Lake Macatawa in Michigan, marking the beginning of Tiara’s modern look in its new generation of yachts. “While we have an aesthetic departure from what made a Tiara, we want to make sure that all those basic…more