It’s rare that getting a late start or being behind the competition can prove to be an advantage, but that’s precisely how the executives at Groupe Beneteau see their relaunch of the Wellcraft name in the already crowded open fishing boat market.
Wellcraft is one of four boat brands owned by Rec Boat Holdings LLC. The Florida-based company builds Coastal sportfishing boats, Sportsman bowriders, and Scarab and Fisherman center-console fishing boats.
Wellcraft introduced the new Fisherman 222 in February at the Miami International Boat Show, hosted by the management team from the Beneteau Group.
Wellcraft launched a new consumer website as part of the company’s ongoing marketing launch for 2016.
Wellcraft Boats will debut its new bay boat series and center consoles at the Fort Lauderdale International Boat Show.
Rec Boat Holdings recognized outstanding dealers for each of its brands — Four Winns, Glastron, Scarab and Wellcraft — last week at its annual dealer meeting.
Rec Boat Holdings signed several high-profile retailers to its growing network of Wellcraft dealers.
Rec Boat Holdings presented its model-year 2015 products on Tuesday at the company’s annual dealer meeting at its home base in Cadillac, Mich.
Rec Boat Holdings LLC debuted three new models Thursday at the Fort Lauderdale International Boat Show and another that has been updated with new graphics and interiors.
Florida-based JRL Enterprises Inc. plans to purchase the former Wellcraft manufacturing facility in South Manatee County to expand the composite tool-making business of an affiliated company, JRL Ventures Inc. The expansion is projected to create at least 80 new jobs over three years, president and CEO Bob Long announced. The former Wellcraft facility has been…more
Shurhold Industries launched the Clean-N-Simple campaign, featuring videos to show rather than tell viewers how to care for their boat. In partnership with Wellcraft, all maintenance will be performed on Shurhold’s new Wellcraft 340 Coastal called Clean-N-Simple. Posted on its website, each video will be hosted by Shurhold president Barry Berhoff and will center on…more