Wellcraft

Wellcraft is one of four boat brands owned by Rec Boat Holdings LLC. The Florida-based company builds Coastal sportfishing boats, Sportsman bowriders, and Scarab and Fisherman center-console fishing boats.

The 302, shown here in the Scarab Offshore model, is the largest of the Wellcraft center consoles.

Alive and well

It’s rare that getting a late start or being behind the competition can prove to be an advantage, but that’s precisely how the executives at Groupe Beneteau see their relaunch of the Wellcraft name in the already crowded open fishing boat market.

Former Wellcraft plant in Florida to be bought

Florida-based JRL Enterprises Inc. plans to purchase the former Wellcraft manufacturing facility in South Manatee County to expand the composite tool-making business of an affiliated company, JRL Ventures Inc. The expansion is projected to create at least 80 new jobs over three years, president and CEO Bob Long announced. The former Wellcraft facility has been…more

Company debuts boat-maintenance videos

Shurhold Industries launched the Clean-N-Simple campaign, featuring videos to show rather than tell viewers how to care for their boat. In partnership with Wellcraft, all maintenance will be performed on Shurhold’s new Wellcraft 340 Coastal called Clean-N-Simple. Posted on its website, each video will be hosted by Shurhold president Barry Berhoff and will center on…more

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