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- Key to the future lies in welcoming unfamiliar faces
- Will the ‘lookers’ of 2011 become buyers in 2012?
- Boat shows: They’re where the buyers are
- Mining technology to discover magic
- Staying afloat requires rallying the boating base
- How IBEX helps industry keep up with the Jonesys
- Nuggets of hope amid uncertainty of this economy
- A ‘welcome’ way to spread the magic of boating
- Technology is a new driver in our industry
- The fixed-price, concierge-level service concept
- Fuel and fear — still a long way from ‘freak-out’
- Top 10 reasons boat sales will rise in 2011
- ‘Wealth effect’ is back in play; are sales next?
- New year brings new opportunity for the nimble
- ‘Doubling down’ for a slow climb off the bottom
- Value and price reign supreme in this market
- Gulf tough: a region on the rebound
- The ‘new normal’ to Jim Bronstien: perpetual change
- Keep your chin up and inch your way to the ‘other side’
- Recovery’s easy when you’ve got a dream to sell
- The boat show’s role is evolving and sales await those who adapt
- Green marketing shouldn’t have shades of gray
- Calls for simple, ‘sensible’ boats strike a chord
- At a crossroads: Let’s not choose the Detroit route
- Our tech edge can be an asset outside boating
- Not just a new year, a whole new world and a need to adapt
- The Bing Fishman School of Business: ‘You do what’s right’
- Survival of fittest? No. In this arena, you toss a lifeline
- One year later: a look back, the view ahead
- Boat show season: Will it be caution or confidence?
- A ‘new ballgame’ on a smaller field with new fan base
- Reading the tea leaves of the turnaround
- What happened to conspicuous consumption?
- Tell the recession you’ve gone fishing
- Good service is a high-cost, high-return commitment
- Sage advice: hold on just a little longer
- Make sure the sales trail doesn’t go cold
- Training your sights on the far horizon
- Holding station while waiting for the tide to turn
- Underpromise, overdeliver, keep your customers
- A change in direction, but the same commitment
- You stood up, spoke out and won a great victory
- Fight to stop ethanol's damage will not be easy
- Value of a good Web site justifies redesign flurry
- Management Perspective
- Hone skills or risk becoming obsolete
- Don’t let technology leave you in the dust
- Choosing a holiday gift to motivate your crew
- What's your style? Take an honest look
- Workable code of ethics can boost workplace trust
- Smooth the ups and downs by managing market stress
- Rewards and recognition can fuel your employees
- Successful entrepreneurs focus on opportunities
- Boomers and Gen Y’ers: Expect some conflict
- Job searches require a full-court press
- Simple steps to shape organizational culture
- Consumers have changed; adjust your expectations
- Avoid becoming the boss you always loved to hate
- Give your team a daily dose of positive energy
- Do your employees really understand what you do?
- Rethink your game plan — become a change champion
- Shining the CSI flashlight on your business practices
- A light-and-lean business model yields fat-free results
- Rebooting as a manager, and answers to some FAQ
- The five Ps for maximizing trade-show participation
- Taking your business cues from the ‘undercover boss’
- Tug on their emotions to help seal the deal
- Employee engagement can boost performance
- Effective leadership is a marathon, not a sprint
- Good or bad, feedback is a must in business
- The difficult task of laying off employees
- Three questions to help you lead more effectively
- Establish an e-mail trail and close the sale
- When the going gets tough, call in a capable consultant
- Your ‘MAP’ to recovery: money, assets and people
- Taking the ‘green’ concept beyond the environment
- Knock, Knock … Who’s at your virtual front door?
- ‘Reinvent’ your organization using this 7-theme approach
- Managing in a tight market: three tips from a boat show
- Part of your job these days is to control the fear factor
- The winners will be those able to quickly shift gears
- It’s a new year, and with it, a new business landscape
- Grow and nurture your business relationships for better returns
- Managing in these tough times means adapting to new realities
- Leaner workforce after layoffs? This will help get the job done
- To refresh your business mind, try curling up with a good book
- Solid support for employees boosts morale, cuts turnover
- A manager needs to be a coach; here's how to become a winner
- Marketing Insight
- Distilling the idea yield of the Chicago summit
- Old media or new? An array of options
- Social media rewriting the rules of marketing
- When times are tough, build up market share
- Budgets are shrinking: Try partnership marketing
- Metrics should drive your marketing strategy
- Don’t get lost in cyberspace; connect personally, too
- Where do you go for growth? Overseas, especially Asia
- Have plans for June 18? Get out and sail(stice)
- Help promote boating; take your friends out
- YouTube sales videos: effective and affordable
- Big or small, your booth can stand out at shows
- Using social media tools? If not, you’re losing sales
- Effective PR pitch built on trust and confidence
- The consumer has changed and you’d better change, too
- Savvy PR effort delivers timely message to many
- The future of boat shows: Let the dialogue continue
- An ‘outside the funnel’ approach to new prospects
- We all have to get behind 2011 Grow Boating rebirth
- Make ‘friends’ and expand your sphere of influence
- Money maven Suze Orman on boat business challenges
- A multimedia ad strategy demands smart execution
- Show them why they can’t live without boating
- Each needing spin control, Tiger blew it, Dave aced it
- Leave out the cheese when building a better mousetrap
- Ramp up marketing now to capitalize on recovery
- The social approach to boosting boat sales
- Now is the time to develop a self-marketing strategy
- Take a ‘basic’ approach to your customers’ needs
- King of Pop had no peers in the artistry of branding
- Change can be good when you use it to your advantage
- The genius of Kaye Pearson and the future of boat shows
- Realism in eco-marketing: the softer shade of ‘green’
- Blogs? Facebook? Twitter? Give your Web site an edge
- New Web tools let the dealer target ads to the ‘real’ buyers
- Low-cost, high-impact tips for marketing on a budget
- Change your viewpoint when market demands it
- At last, they’re beginning to get it: it’s not just a white male market
- Now more than ever, dealers must adopt a survival strategy
- You won’t get coverage by waving around your advertising dollars
- Let enthusiasm, initiative help get you through this scary ride
- Relaxation factor sold boats in the past, and it will again
- ‘A great time to be in marketing' if you seek out the opportunities
- Letter from the Editor
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- Classifieds
2012
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Systems Engineering Specialist
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World Class Boat Builder looking for a CFO
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Customer Service and Technical Support Position
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Director of Sales & Brokers
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Marine Mechanic
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Development and Operations Manager
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Clean Marine Systems - Manufacturer’s Sales Representative - South East
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District Sales Manager
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Outside sales representative - Connecticut
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Sales Account Manager/Marine Aftermarket Sales (Texas)
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Sales Account Manager/Marine Aftermarket Sales (Annapolis Maryland or Long Island Sound area)
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Group Leader - Tooling
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Seeking Experienced Sales Specialists
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Seeking an Experienced Lamination Manager
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Maryland’s Leading Boat and Yacht Dealer is Seeking a Sales Professional
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UPDATED Yacht Sales Position in New England - Looking to the Future
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Yacht Sales Positions in CT, ME, MA.
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Outside Sales Representative-South East
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Marina Manager
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Experienced Sales Executives
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Marketing and Account Specialist
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Charter-Broker Manager
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Service Manager
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Service Tech
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Outside Sales Representative – S. New Jersey
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Sales Superstar Needed
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Seeking An Experienced Mercruiser Marine Technician
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Outside Sales for the South Florida Area
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Boat Sales Position Available
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Service Manager
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Seeking General Manager
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Marine Marketing Manager
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Marine Business Development Manager
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Outside Sales Representative, New England Market, Cape Cod & Islands
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Seeking a Service Coordinator
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Gurit USA is expanding Engineering Team