Technology

Consumers are demanding increasing sophistication from the boats they buy, reflecting the conveniences and advances they have come to expect in modern automobiles. Marine technology companies are responding, developing smarter and more sophisticated electronics, cleaner, quieter and more powerful engines, and pod drives and joystick systems.

VIDEO: Mercury Marine rolls out athlete promo

Recreational marine engine maker Mercury Marine recently teamed up with boatbuilder Belzona Marine to “Go Boldly” on the water with former University of Wyoming basketball star and lifelong boating enthusiast Nichole Rider.

Siren Marine hires California PR firm

Newport, R.I.-based Siren Marine hired California-based Strike Zone Communications to spearhead its public relations and marketing communications efforts.

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