Technology

Consumers are demanding increasing sophistication from the boats they buy, reflecting the conveniences and advances they have come to expect in modern automobiles. Marine technology companies are responding, developing smarter and more sophisticated electronics, cleaner, quieter and more powerful engines, and pod drives and joystick systems.

Simrad unveils new GO Series chart plotter

Simrad said the GO9 XSE chart plotter navigation display, the latest addition to its GO Series, allows boaters to view charts, add waypoints and see other information on a 9-inch screen.

The average tenure of the company’s 59 employees is 15 years and many have worked there for decades.

Impossible? A rarity at Imtra

Build a moving platform that opens into a yacht balcony? Strip a part off another piece to rush to a customer so the customer won’t spend a vacation day without the boat? Customize a NorSap rotation plate and get it to Dubai the following day? Even if it’s something Imtra Corp. has never done, the…more

BRP rolls out fall Evinrude sales promotion

BRP said it is holding an Evinrude E-TEC fall sales event that runs from Sept. 12-Dec. 4 and allows buyers of a new Portable or E-TEC engine to receive a five-year, factory-backed warranty.

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