Technology

Consumers are demanding increasing sophistication from the boats they buy, reflecting the conveniences and advances they have come to expect in modern automobiles. Marine technology companies are responding, developing smarter and more sophisticated electronics, cleaner, quieter and more powerful engines, and pod drives and joystick systems.

Torqeedo electric motor to power kayak in Northwest Passage trip

Eco-adventurer Raphaël Domjan is planning a nearly 2,000-mile journey with a solar electric kayak. Domjan plans to travel the Northwest Passage along the northern coast of North America from the Pacific to the Atlantic with an electric kayak propelled by an Ultralight 403 from Torqeedo.

Yamaha introduced a new fishing access advocacy program during a three-day media event in Michigan to promote its freshwater outboards in the Midwest market.

VIDEO: Yamaha seeks to mobilize anglers as advocates

PETOSKEY, Mich. — At its Midwest Media Event on Lake Michigan, the Yamaha Marine Group launched a fishing access advocacy program that aims to unite the freshwater and saltwater worlds for a stronger national voice in Washington, D.C.

Yamaha manager for government relations Martin Peters is shown next to the new 25-inch shaft model of the 250-hp freshwater V MAX SHO high-performance outboard.

Yamaha event focuses on engines and nation’s fisheries

BAY HARBOR, Mich. — Yamaha Marine began a three-day, three-pronged media event Wednesday night at the Inn at Bay Harbor on the shores of Lake Michigan that not only aims to promote its latest engine, but also to support the nation’s fisheries.

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