Technology

Consumers are demanding increasing sophistication from the boats they buy, reflecting the conveniences and advances they have come to expect in modern automobiles. Marine technology companies are responding, developing smarter and more sophisticated electronics, cleaner, quieter and more powerful engines, and pod drives and joystick systems.

Simrad system now standard on Sportsman Boats

Simrad Yachting is partnering with Sportsman Boats Manufacturing to provide the Simrad NSS evo2 system as the standard navigation system on all 2015 model-year Sportsman bay boats, center consoles and dual consoles.

SeaSense by Unified Marine has new owner

Gracelock Industries said it acquired Florida-based marine accessories manufacturer SeaSense by Unified Marine, strengthening Gracelock’s brand leadership position in the marine industry alongside its investment in Lorenz and Jones, a marine and powersports accessories distributor.

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Raymarine and Navico focus on lower-cost products at ICAST

ORLANDO, Fla. — Two of the major marine electronics companies — Navico and Raymarine — pushed out lower-cost products at the 57th International Convention of Allied Sportfishing Trades that are aimed at securing a high volume of buyers.

Members of the marine press attend a display of new products Tuesday night at the International Convention of Allied Sportfishing Trades in Orlando, Fla.

VIDEO: Audience checks out new products at ICAST

ORLANDO, Fla. — The 57th International Convention of Allied Sportfishing Trades got off to a fast start Tuesday night with media members bursting through the doors to check out the New Product Showcase.

Lowrance debuts $99 color fishfinder

Lowrance today announced the newest additions to its Elite family of fishfinder and chart plotter products — the Elite-3x and Elite-3x All Season pack.

Yamaha debuts summer sales promotion

Yamaha Marine Group announced a “Summer of Choice” sales event, a new promotion that offers consumers the choice of five years of warranty protection or as much as $750 in dealer credit toward the purchase of goods and/or services when they purchase a select new eligible Yamaha four-stroke outboard.

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