Technology

Consumers are demanding increasing sophistication from the boats they buy, reflecting the conveniences and advances they have come to expect in modern automobiles. Marine technology companies are responding, developing smarter and more sophisticated electronics, cleaner, quieter and more powerful engines, and pod drives and joystick systems.

FLIR Systems reports 3Q results

FLIR Systems said third-quarter revenue was $375.4 million, up 5 percent from the same quarter a year earlier. Revenue from the maritime segment was $44.7 million, up 8 percent from last year.

Caterpillar reports 3Q results

Caterpillar Inc. today reported higher third-quarter revenue and profits and provided an optimistic outlook for full-year results.

Mercury Marine offers repower financing program

Mercury Marine introduced a “Repower Revolution” promotion that offers consumers a choice between promotional financing for repower engines and repower rebate dollars when they buy a qualifying engine.

yamaha1013

VIDEO: Yamaha Marine Group president talks technology

More of today’s boat buyers are looking for the best of the best — vessels with all of the latest technological bells and whistles. And, of course, a huge part of the purchase is the propulsion package, so Yamaha Motor Corp. is making sure its engines offer the highest levels of performance, reliability, technology and…more

The Yamaha V MAX SHO 150 is one of four models Yamaha introduced Thursday night at a special media event in Tennessee. Journalists will test the engines today on 14 boats at the Yamaha Test Center in Bridgeport, Ala.

Yamaha unveils new outboards for freshwater market

CHATTANOOGA, Tenn. — Yamaha Motor Corp. announced Thursday night that it will introduce four new models of 4-stroke outboards from 115 to 250 hp in 2015 — all engineered to meet the needs of the freshwater market.

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