Consumers are demanding increasing sophistication from the boats they buy, reflecting the conveniences and advances they have come to expect in modern automobiles. Marine technology companies are responding, developing smarter and more sophisticated electronics, cleaner, quieter and more powerful engines, and pod drives and joystick systems.

Crest Pontoons signs deal with Simrad

In an exclusive partnership with Crest Pontoons, Simrad GO5 XSE multifunction displays will be offered as the standard navigation system on all 2017 Caliber, Classic, Caribbean, Continental and Savannah boats.

Lowrance fishfinder wins magazine award

Lowrance said readers of Game & Fish/Sportsman Magazine selected the company’s HDS Gen3 as their Favorite Fishfinder/GPS in this year’s Readers’ Choice Awards.

Navico has new ownership

Goldman Sachs and Altor Fund IV partnered and are acquiring Navico Holding AS, parent company of the Lowrance, Simrad, B&G and GoFree brands, from the Altor 2003 Fund.

Marketing group conducts diesel outboard survey

Home Port Marine Marketing is surveying the marine industry to help gauge the potential market acceptance of diesel outboards ranging from 100 to 400 hp. The survey takes about 10 minutes to complete. There is also space for comments. Click here for the secure link to the survey.

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