Advances in marine electronics, including GPS and electronic charts, computer-aided design and gyro stabilizers, have transformed the on-the-water experience, making boating safer and more enjoyable.

Shakespeare offers online product guide

Shakespeare’s new online learning center makes it easy for boaters to better understand antennas, related accessories and basic troubleshooting, the company said. On its website, Shakespeare features an array of videos, sound bites and other media files. Owners can learn about VHF, AIS, AM/FM, and TV antennas, plus Shakespeare’s Phase III products. Accessories such as…more

Marine marketer offers Web-based campaigns

MarineWebClub.com is a new South Florida-based resource for the marine industry that offers global online marketing solutions. MarineWebClub.com president Jamison Manresa said the company offers comprehensive Web marketing campaigns tailored to help marine businesses experience dramatic growth. “MarineWebClub.com has been developed especially for companies and individuals who have little or no Web marketing experience,” he…more

Company debuts chart-plotting app

Derek Trauger & Associates LLC announced the release of its newest boating app called Simple Charts. Simple Charts delivers an easy-to-use chart-plotting solution for the iPhone and iPad. Users can view all NOAA Raster Navigational Charts, which automatically load no matter where they are in the United States. Once the charts have been downloaded, no…more

Company debuts marine social media site

Engaged, a social media firm that specializes in the marine industry, launched a new online resource called Mingle Marine to provide social media resources to the industry. Mingle Marine will provide tips, examples and information on Facebook, Twitter, YouTube and Tumblr. Visit Mingle Marine on Facebook to see a variety of real-time and active custom…more

Marlow Ropes offers iPhone app

Marlow Ropes released a new iPhone app that is free and available for everyone to download from the iTunes App Store. “The Marlow Ropes App is the first comprehensive rope information app to be released for the iPhone,” the company said in a statement. “It’s free and easy to use, allowing you to browse products,…more

IBBI chooses audio supplier

Independent Boat Builders Inc. has selected Prospec Electronics as a premium audio supplier for 2012. “Prospec understands the needs of boatbuilders, and they’ve proven to be a high-quality manufacturer,” IBBI program manager and president Tom Broy said in a statement. “We have a responsibility to our member/owners to provide the best product choices, and Prospec…more

Lumishore adds U.S. center in Florida

Lumishore Ltd., a U.K.-based manufacturer of LED underwater lights, is establishing a U.S. operation in Sarasota, Fla. called Lumishore USA. “Our LED technical expertise enables us to produce brighter, longer-lasting lights than our competitors, and we now have the opportunity to expand our products availability in the U.S.,” Lumishore CEO Eifrion Evans said in a…more

New website geared toward saltwater anglers

The saltwater fishing community has a new online option available for finding news, columns and video from Florida to the West Coast. BDoutdoors.com builds upon popular forums previously featured on Bloodydecks.com by offering its growing audience an expanded format, complete with in-depth articles and product reviews, featured columnists, a multimedia viewer, recipes, forum feeds, destination…more

OceanView Technologies unveils new warranty

OceanView Technologies introduced a new three-year warranty for its full line of night-vision cameras. “Our extended warranty covers parts and labor for three years,” CEO Mike Bader said in a statement. “Coverage begins when the camera-equipped boat is purchased or commissioned by its first owner, giving boaters peace of mind,” he added. “We believe so…more

Trim tab maker picks marketing firm

Rhodes Communications was selected to provide PR and marketing services for Linear Devices Corp., a Richmond, Va.-based manufacturer of trim tabs for powerboats under the Lectrotab brand. “We chose Rhodes Communications because of its strong experience in our industry,” said Dan Roberts, president of Linear Devices. “Until now, we have focused our primary attention on…more

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