Electronics

Advances in marine electronics, including GPS and electronic charts, computer-aided design and gyro stabilizers, have transformed the on-the-water experience, making boating safer and more enjoyable.

Jeppesen provides charts to Velux 5 Oceans racers

Jeppesen is providing its electronic charts for sailors in the 2010-11 Velux 5 Oceans race, the company announced. These electronic charts are being utilized with advanced MaxSea computer navigation software to enhance safe and time-efficient navigation for each of the competitors. They are trying to conquer five oceans in the shortest amount of time. Jeppesen…more

Jestercom unveils mobile sales application

Jestercom recently launched its “Personal Marketing Experience,” a smart phone/mobile device application for boatbuilders and dealers. Working with a builder, Jestercom creates a customized interactive software application that can be uploaded onto a device, such as an iPhone, iPad, Droid or other similar device. The builder or dealer can send a prospect the device and…more

ProMariner hires public relations firm

Rushton Gregory Communications added ProMariner to its client roster. Based in Portsmouth, N.H., ProMariner is the leading manufacturer of advanced electronic charging systems and marine accessories solutions for the recreational marine market. Rushton Gregory was selected to develop, implement and manage a comprehensive public relations campaign designed to increase awareness of ProMariner’s new line of…more

Google Earth application enables boat race replays

The latest Google Earth application allows viewers to track boats or swimmers racing on the water. “This track technology is something we’ve been working on a long time” at Google, Peter Birch, product manager for Google Earth, told the San Francisco Chronicle newspaper. Birch jumped on bringing Google Earth tracking to the sailing community. The…more

Coastal Angler debuts fishing app

Coastal Angler Magazine launched a smart phone FishOn application that delivers up-to-the minute local weather, marine conditions, tides, fishing regulations and other details that can affect a day on the water. The GPS-driven, Marvel Mobi-powered application is available for Droid, BlacBerry, and soon the iPhone. In addition to fishing forecasts, catch photos, fishing reports and…more

Strike Zone named PR firm for Ship-Equip

Ship-Equip selected California-based Strike Zone Communications to provide public relations and integrated marketing support services in North America. Ship-Equip’s main focus is to provide VSAT communication for the megayacht, offshore oil/gas, shipping and commercial fishing industries through its SEVSAT service. Ship-Equip is based in Alesund, Norway, and its headquarters for the Americas is in Stafford,…more

CWR Electronics team raises money to fight cancer

“Celebrate, Remember, Fight Back” was the motto for a team from CWR Electronics that participated in Relay for Life 2010 and raised more than $20,000 for the fight against cancer. This was an especially meaningful event for Team CWR, which lost one of its own when Rick Cohen, the company’s warehouse manager, died of pancreatic…more

Telemar Yachting to open Fort Lauderdale office

Telemar Yachting, an Italian-based superyacht electronics company, is opening a new North American office in Fort Lauderdale. “This permanent base in the yachting capital of the Americas rounds out our coverage of Asia, the Mediterranean and the Americas,” general manager Andy Gifford said in a statement. The new Telemar Yachting office will be managed by…more

Xantrex Technology supports relief missions

Xantrex Technology, a subsidiary of Schneider Electric, is actively supporting two outreach programs – the Floating Doctors and the Planetary Coral Reef Foundation – both of which are using its recently launched Freedom SW products to power their missions. The Floating Doctors is a non-profit medical relief team dedicated to reducing the present and future…more

AutoMotionTV debuts new app for showing boats

AutoMotionTV unveiled a new marketing application for Apple mobile devices that it said provides a fast, cost-effective platform for boatbuilders to deliver model lines to users. “Our new technology allows consumers to experience boats in the palm of their hands,” AutoMotionTV president Ben Anderson said in a statement. “With the ability to touch, spin and…more

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