MILWAUKEE — Propulsion system and power sport manufacturer BRP kept its cards close to its vest when it invited marine journalists from around the world to a sneak peek at its newest engine line.
Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.
STURTEVANT, Wis. — BRP’s 2012 consolidation of its Evinrude outboard operations from Waukegan, Ill., to its plant here in Wisconsin was the start of a $15 million investment program focused largely on renovation and innovation.
BRP said it added more than 50 new Evinrude dealers in recent months.
Powersport and propulsion system manufacturer BRP admits to being relatively quiet lately in touting its Evinrude brand of outboard engines, but only because it was working on making a big splash with a new product and boldly affirming its commitment to two-stroke technology.
Evinrude and Rotax manufacturer BRP said it changed its upper management to accelerate its growth strategy.
Fly-fisher and media personality April Vokey signed on as an Evinrude partner for 2014.
BRP announced the “Experience Even More Boat Show Sales Event” for its Evinrude outboard engine brand.
BRP is expanding its Evinrude E-TEC Pontoon Series lineup with the Evinrude E-TEC 65 HP model, which will be available early next spring.
BRP is running a “Summer Savings Sales Event” for its Evinrude outboards. During the retail promotion, qualified U.S. consumers who purchase and take delivery of eligible loose or package Evinrude engines from a participating dealers will be eligible for one of the following options: • Package Offer: 5-year B.E.S.T. warranty (E-TEC engines only) • Loose…more
Pontoon buyers want more power. And the fact that a growing number of boaters are buying pontoons has not been lost on at least one engine manufacturer. BRP’s Evinrude E-TEC Pontoon Series outboards, announced earlier this month, are the only ones designed specifically for pontoon boats — a response to requests from key boatbuilding clients,…more