Evinrude

Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.

Pierini takes members of the boating press out on the water.

The man behind the ‘new’ Evinrude

Everyone loves a comeback. And when it comes to Evinrude, one of the nation’s premier outboard brands, Olivier Pierini is attempting to orchestrate an epic one.

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Edgy in looks, performance

MILWAUKEE — Propulsion system and power sport manufacturer BRP kept its cards close to its vest when it invited marine journalists from around the world to a sneak peek at its newest engine line.

Marine journalists from around the globe were taken on a guided tour of the 33-acre, 400,000-square-foot production plant in Wisconsin.

BRP plan is a well-oiled machine

STURTEVANT, Wis. — BRP’s 2012 consolidation of its Evinrude outboard operations from Waukegan, Ill., to its plant here in Wisconsin was the start of a $15 million investment program focused largely on renovation and innovation.

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A century of Evinrude

BRP’s outboard brand celebrates 100 years on the water —  born of Ole Evinrude’s conclusion that oars aren’t the most efficient way to move a boat A century ago, a Norwegian immigrant named Ole Evinrude rowed five miles in the Wisconsin summer heat to get ice cream for his future bride. During this trip, he…more

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