Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.

Pierini takes members of the boating press out on the water.

The man behind the ‘new’ Evinrude

Everyone loves a comeback. And when it comes to Evinrude, one of the nation’s premier outboard brands, Olivier Pierini is attempting to orchestrate an epic one.


Edgy in looks, performance

MILWAUKEE — Propulsion system and power sport manufacturer BRP kept its cards close to its vest when it invited marine journalists from around the world to a sneak peek at its newest engine line.

Marine journalists from around the globe were taken on a guided tour of the 33-acre, 400,000-square-foot production plant in Wisconsin.

BRP plan is a well-oiled machine

STURTEVANT, Wis. — BRP’s 2012 consolidation of its Evinrude outboard operations from Waukegan, Ill., to its plant here in Wisconsin was the start of a $15 million investment program focused largely on renovation and innovation.


A century of Evinrude

BRP’s outboard brand celebrates 100 years on the water —  born of Ole Evinrude’s conclusion that oars aren’t the most efficient way to move a boat A century ago, a Norwegian immigrant named Ole Evinrude rowed five miles in the Wisconsin summer heat to get ice cream for his future bride. During this trip, he…more

Vote Today

What's your favorite month on the water?

View Results

Loading ... Loading ...

Login to Trade Only Today

Lost Password