Everyone loves a comeback. And when it comes to Evinrude, one of the nation’s premier outboard brands, Olivier Pierini is attempting to orchestrate an epic one.
Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.
MILWAUKEE — Propulsion system and power sport manufacturer BRP kept its cards close to its vest when it invited marine journalists from around the world to a sneak peek at its newest engine line.
STURTEVANT, Wis. — BRP’s 2012 consolidation of its Evinrude outboard operations from Waukegan, Ill., to its plant here in Wisconsin was the start of a $15 million investment program focused largely on renovation and innovation.
BRPs outboard brand celebrates 100 years on the water born of Ole Evinrudes conclusion that oars arent the most efficient way to move a boat A century ago, a Norwegian immigrant named Ole Evinrude rowed five miles in the Wisconsin summer heat to get ice cream for his future bride. During this trip, he…more