Powersport and propulsion system manufacturer BRP admits to being relatively quiet lately in touting its Evinrude brand of outboard engines, but only because it was working on making a big splash with a new product and boldly affirming its commitment to two-stroke technology.
Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.
Evinrude and Rotax manufacturer BRP said it changed its upper management to accelerate its growth strategy.
Fly-fisher and media personality April Vokey signed on as an Evinrude partner for 2014.
BRP announced the “Experience Even More Boat Show Sales Event” for its Evinrude outboard engine brand.
BRP is expanding its Evinrude E-TEC Pontoon Series lineup with the Evinrude E-TEC 65 HP model, which will be available early next spring.
BRP is running a “Summer Savings Sales Event” for its Evinrude outboards. During the retail promotion, qualified U.S. consumers who purchase and take delivery of eligible loose or package Evinrude engines from a participating dealers will be eligible for one of the following options: • Package Offer: 5-year B.E.S.T. warranty (E-TEC engines only) • Loose…more
Pontoon buyers want more power. And the fact that a growing number of boaters are buying pontoons has not been lost on at least one engine manufacturer. BRP’s Evinrude E-TEC Pontoon Series outboards, announced earlier this month, are the only ones designed specifically for pontoon boats — a response to requests from key boatbuilding clients,…more
BRP today unveiled four new Evinrude E-TEC engines — three of which are part of a new line specifically targeting the pontoon market — and updated the look of the entire E-TEC engine lineup, including new graphics and additional graphite color models. One of the new engines is the Evinrude E-TEC 90 H.O., the newest…more
BRP announced a collaborative dealer program for Sea Tow and TowBoatUS. Now through June 30, Sea Tow and TowBoatUS franchises in the United States and Canada can take advantage of this program when they purchase a qualifying Evinrude E-TEC engine from an authorized Evinrude dealer. Benefits for each qualified purchase include: • 10 percent rebate…more
BRP announced the Evinrude E-TEC Fall into Action Sales Event for its Evinrude outboard engine brand. Qualified purchasers of any new and unused model-year 2012 or earlier Evinrude E-TEC engine can choose between 6.9 percent financing and a two-year B.E.S.T extended warranty during the promotion. “With cooler temperatures and less traffic on our waterways, fall…more