BRP said it signed a multiyear sponsorship agreement for its Evinrude brand with the Fishing League Worldwide tournament fishing organization.
Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.
BRP announced an Evinrude E-TEC “Choose More, Save More” boat show sales event.
BRP said it intends to invest $118 million in its Valcourt, Quebec, manufacturing activities within the next five years and is implementing a three- to five-year pay freeze for all employees working in manufacturing and in the technical and administrative sectors.
Evinrude said it has an exclusive agreement as the official engine sponsor of the new Wild West Bass Trail.
BRP’s Evinrude E-TEC engines will be rigged on Sea Pro Boats’ seven new models in the mid-tier center console saltwater fishing boat market for 2016.
BRP is calling its new Intelligent Shift and Throttle option on Rotax jet propulsion system engines a game-changer that brings electronic control to formerly mechanical functions in jet propulsion.
BRP is preparing for the launch of its 2016 Sea-Doo watercraft line by offering a chance at one of five $1,000 prizes for thoughts on what’s next.
BRP said it added 15 dealers and five boatbuilders in North America during its fiscal second quarter, something the company is chalking up to its award-winning Evinrude E-TEC G2 engine.
BRP signed angler and broadcast personality Cyril Chauquet as an Evinrude ambassador.
BRP added 21 new North American dealers and eight North American boatbuilders to its Evinrude network during the first quarter of fiscal 2016.