Evinrude

Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.

Evinrude/Mercury wins hockey game for diabetes research

A benefit hockey match pitting the Oshkosh (Wis.) Ice Devils against a combined team of Evinrude and Mercury Marine employees raised close to $2,000 for the Juvenile Diabetes Research Foundation. The Evinrude/Mercury team beat the Ice Devils, 7-3. “What a great time and a great cause,” BRP/Evinrude vice president Roch Lambert said in a statement.…more

Evinrude promotion offers five-year E-TEC warranty

BRP recently launched a “Best Deal on the Water” retail promotion for consumers who purchase an eligible Evinrude E-TEC outboard 40-hp and above. The sales promotion, which began Sept. 15 and runs through Dec. 22, offers the consumer a five-year BRP factory-backed limited warranty (three-year factory warranty, plus an additional two-year B.E.S.T. coverage). Consumers must…more

Mercury, Evinrude team up to fight diabetes

Employees from outboard manufacturers Mercury Marine and Evinrude will team up against the Oshkosh Ice Devils this weekend in a hockey match to raise money for the Juvenile Diabetes Research Foundation. The game begins at 5:30 p.m. Saturday at the YMCA in Oshkosh, Wis. The pairing of players from Fond du Lac-based Mercury and the…more

Evinrude wins award for advertising campaign

Evinrude was recently awarded a Silver Effie Award for its 2008 “Spend More Time on the Water” advertising campaign. The Effie recognizes creative ideas and communications tools that contribute to a brand’s success. Evinrude won in the leisure products category. “This is quite an achievement in a highly competitive category of brands,” said Roch Lambert,…more

Evinrude outboard is part of contest grand prize

Evinrude E-Tec is taking part in a national online interactive fishing game, “Catch a Boat,” sponsored by the Recreational Boating & Fishing Foundation. The game is designed to bring awareness to its online fishing and boating resources. A Triumph 1700 skiff powered by an Evinrude E-TEC 60-hp outboard is being offered as the grand prize in the virtual…more

BRP targets repower market

Bombardier Recreational Products recently announced a new marketing campaign for Evinrude E-TEC. A lead generating direct mail drive, aimed at targeted consumers, will run through June. This direct mail encourages recipients to visit this site, where they can estimate how much they will save on operating costs with an Evinrude E-TEC-powered boat. A primary focus…more

Triumph, BRP awarded boat and engine contract

Triumph Boats and BRP were selected to provide 90 new boats and engines to replace the aluminum-boat fishing fleet at Totem Resorts in Ontario. The contract calls for 17- and 19-foot Triumph boats powered with 150-, 130- and 40-hp Evinrude E-TEC outboards. They will go into service this spring. Totem Resorts president Eric Brown said…more

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A century of Evinrude

BRP’s outboard brand celebrates 100 years on the water —  born of Ole Evinrude’s conclusion that oars aren’t the most efficient way to move a boat A century ago, a Norwegian immigrant named Ole Evinrude rowed five miles in the Wisconsin summer heat to get ice cream for his future bride. During this trip, he…more

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