Evinrude was recently awarded a Silver Effie Award for its 2008 “Spend More Time on the Water” advertising campaign. The Effie recognizes creative ideas and communications tools that contribute to a brand’s success. Evinrude won in the leisure products category. “This is quite an achievement in a highly competitive category of brands,” said Roch Lambert,…more
Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.
Evinrude E-Tec is taking part in a national online interactive fishing game, “Catch a Boat,” sponsored by the Recreational Boating & Fishing Foundation. The game is designed to bring awareness to its online fishing and boating resources. A Triumph 1700 skiff powered by an Evinrude E-TEC 60-hp outboard is being offered as the grand prize in the virtual…more
Bombardier Recreational Products recently announced a new marketing campaign for Evinrude E-TEC. A lead generating direct mail drive, aimed at targeted consumers, will run through June. This direct mail encourages recipients to visit this site, where they can estimate how much they will save on operating costs with an Evinrude E-TEC-powered boat. A primary focus…more
Triumph Boats and BRP were selected to provide 90 new boats and engines to replace the aluminum-boat fishing fleet at Totem Resorts in Ontario. The contract calls for 17- and 19-foot Triumph boats powered with 150-, 130- and 40-hp Evinrude E-TEC outboards. They will go into service this spring. Totem Resorts president Eric Brown said…more
BRP’s outboard brand celebrates 100 years on the water — born of Ole Evinrude’s conclusion that oars aren’t the most efficient way to move a boat A century ago, a Norwegian immigrant named Ole Evinrude rowed five miles in the Wisconsin summer heat to get ice cream for his future bride. During this trip, he…more