Recreational marine engine maker Mercury Marine recently teamed up with boatbuilder Belzona Marine to “Go Boldly” on the water with former University of Wyoming basketball star and lifelong boating enthusiast Nichole Rider.
Mercury Marine is a division of Illinois-based Brunswick Corp. that makes outboard, sterndrive, inboard and jet-drive engines for boats.
Mercury Marine said several new sales and distribution centers will open in the Caribbean, Mexico and Central America.
Mercury Marine said it has a partnership with the Inshore Fishing Association as the official outboard sponsor for the 2017 season.
Mercury Marine named its 2016 Service Customer Satisfaction Index Award winners.
Mercury Marine released a new video as part of its “Go Boldly” advertising campaign — the story of a man who left his job at NASA to become a competitive angler and fishing guide.
Mercury Racing, a division of Mercury Marine, said it launched a dealer repower program that gives consumers incentives to upgrade classic vee-bottom and catamaran performance boats with Mercury Racing 520, 540 or 565 sterndrives.
For almost as long as boat engine builders have been making engines, their marketing focus has been on their customers — the boatbuilders. But the industry is starting to see a shift that seems to be the start of a trend with the emergence of new campaigns designed to reach consumers on an emotional level.
Mercury Marine said it opened its new 49,000-square-foot electro-deposition paint primer system expansion.
Mercury Marine today announced the launch of Joystick Piloting for Inboards on single-engine tow sport boats.
Mercury Marine announced a new five-year protection program that includes two years of free Mercury Product Protection Gold in addition to the three years of standard limited warranty on all new Mercury outboards.