Mercury Racing, a division of Mercury Marine, said it launched a dealer repower program that gives consumers incentives to upgrade classic vee-bottom and catamaran performance boats with Mercury Racing 520, 540 or 565 sterndrives.
Mercury Marine is a division of Illinois-based Brunswick Corp. that makes outboard, sterndrive, inboard and jet-drive engines for boats.
For almost as long as boat engine builders have been making engines, their marketing focus has been on their customers — the boatbuilders. But the industry is starting to see a shift that seems to be the start of a trend with the emergence of new campaigns designed to reach consumers on an emotional level.
Mercury Marine said it opened its new 49,000-square-foot electro-deposition paint primer system expansion.
Mercury Marine today announced the launch of Joystick Piloting for Inboards on single-engine tow sport boats.
Mercury Marine announced a new five-year protection program that includes two years of free Mercury Product Protection Gold in addition to the three years of standard limited warranty on all new Mercury outboards.
Mercury Marine entered into an exclusive distribution agreement with Supratechnic Pte Ltd, one of the largest marine distributors in Asia, based in Singapore.
Mercury Marine will launch a new campaign designed to hit boaters and lapsed boaters on an emotional level across media that include YouTube, TV and magazines.
Mercury Marine earned “Green Master” designation from the Wisconsin Sustainable Business Council for the sixth consecutive year.
Mercury Marine said it partnered with Netherlands-based RIB boatbuilder Revolt Custom Boats.
Mercury Marine said it held its annual Veterans Day celebration Friday at the company’s headquarters in Fond du Lac, Wis.