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Marine industry technology news ranges from engine and other product debuts to reports of executive promotions and interviews with CEOs.

Lowrance debuts $99 color fishfinder

Lowrance today announced the newest additions to its Elite family of fishfinder and chart plotter products — the Elite-3x and Elite-3x All Season pack.

IBBI signs deal with Marinco and Mastervolt

Marinco and Mastervolt were awarded a 3-year contract (including a 2-year extension option) with Independent Boat Builders Inc. for shore-power products, horns, wiper systems, DC distribution products and the newly created category of digital switching for its CZone digital switching technology.

OceanLED announces personnel moves

OceanLED said it appointed Nicole Squartino as its new creative marketing director and Oscar Socarras as territory sales manager for the Northeast, Midwest and Latin American markets.

BEP Marine unveils new brand strategy

Marine power management product manufacturer BEP Marine announced plans to transition BEP Marine power components to the Marinco by BEP brand. It also will change its CZone digital switching technology products to the Mastervolt brand.

IBBI signs deal with ASA Electronics

Independent Boat Builders Inc. recently selected ASA Electronics, with its Jensen and Polk lines, to be the group’s preferred supplier of audio systems for the next four years.

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