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Marine industry technology news ranges from engine and other product debuts to reports of executive promotions and interviews with CEOs.

SeaSense by Unified Marine has new owner

Gracelock Industries said it acquired Florida-based marine accessories manufacturer SeaSense by Unified Marine, strengthening Gracelock’s brand leadership position in the marine industry alongside its investment in Lorenz and Jones, a marine and powersports accessories distributor.

Members of the marine press attend a display of new products Tuesday night at the International Convention of Allied Sportfishing Trades in Orlando, Fla.

VIDEO: Audience checks out new products at ICAST

ORLANDO, Fla. — The 57th International Convention of Allied Sportfishing Trades got off to a fast start Tuesday night with media members bursting through the doors to check out the New Product Showcase.

Lowrance debuts $99 color fishfinder

Lowrance today announced the newest additions to its Elite family of fishfinder and chart plotter products — the Elite-3x and Elite-3x All Season pack.

IBBI signs deal with Marinco and Mastervolt

Marinco and Mastervolt were awarded a 3-year contract (including a 2-year extension option) with Independent Boat Builders Inc. for shore-power products, horns, wiper systems, DC distribution products and the newly created category of digital switching for its CZone digital switching technology.

OceanLED announces personnel moves

OceanLED said it appointed Nicole Squartino as its new creative marketing director and Oscar Socarras as territory sales manager for the Northeast, Midwest and Latin American markets.

BEP Marine unveils new brand strategy

Marine power management product manufacturer BEP Marine announced plans to transition BEP Marine power components to the Marinco by BEP brand. It also will change its CZone digital switching technology products to the Mastervolt brand.

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