ORLANDO, Fla. — Two of the major marine electronics companies — Navico and Raymarine — pushed out lower-cost products at the 57th International Convention of Allied Sportfishing Trades that are aimed at securing a high volume of buyers.
Navico (Lowrance, Simrad, B&G)
Navico develops, makes and distributes marine electronics for the recreational market and is the parent company of the Lowrance, Simrad Yachting and B&G brands.
Navico, parent of the Lowrance, Simrad Yachting and B&G brands, announced the relocation of its corporate office in Nashau, N.H., to a new location in Merrimack, N.H.
Navico, parent company of the Lowrance, Simrad Yachting and B&G brands, was named Cabela’s 2014 Vendor of the Year in the general outdoors category.
Navico Holding AS, parent company of the Lowrance, Simrad and B&G brands, said it resolved a dispute with Raymarine through a license to Navico’s patented DownScan sonar technologies.
Navico said it added Chris Meyer to its volume boatbuilder and OEM sales team.
With a suite of new products across its Simrad, Lowrance and B&G brands, Navico aims to increase revenue this year by nearly 200 percent.
A new mapping technology from Navico serves as another example of the industry’s growing effort to make the boating experience mobile, with data that can be taken to and from the boat and disseminated through social networking.
A cross-marketing agreement between the marine electronics brand Simrad and Active Interest Media’s Marine Group promises to “Paint Miami Red” for the upcoming boat shows in February.
DUCK KEY, Fla. — Navico aims to become an $800 million company as it continues to grow and improve a slew of marine electronics across three brands for both recreational and professional uses, executives of the company said Wednesday at a product presentation event for the media in the Florida Keys.
Navico opened a two-day event Tuesday night in the Florida Keys that will give marine journalists a chance to learn about and test its new products and technologies under the Simrad, Lowrance and B&G brands.