Tohatsu America Corp., distributor of Tohatsu outboards, said it held a dealer incentive trip to the Japanese cities of Tokyo, Komagane and Kyoto.
Today’s outboards burn less fuel and are quieter, cleaner and more efficient. The transition from carbureted 2-stroke engines to direct fuel-injected 2-strokes to 4-strokes with variable valve timing has changed the boating experience.
Outboard engine retail sales were up 7 percent in 2016, reaching a post-recession high of 254,200 units, as increased demand for higher-powered engines continued to drive sales.
After several years of high-horsepower introductions, outboard engine manufacturers have shifted their focus to the mid-range, with Yamaha debuting a much lighter 90-hp 4-stroke and Evinrude pushing out several models from 150 to 200 hp with its G2 technology.
Yanmar America said Tim Miller was named senior manager for the company’s new Training and Customer Experience Center under construction in Acworth, Ga.
Two big names in the outboard industry — Evinrude and Yamaha — introduced new product to their dealers and the media this summer.
Home Port Marine Marketing is surveying the marine industry to help gauge the potential market acceptance of diesel outboards ranging from 100 to 400 hp. The survey takes about 10 minutes to complete. There is also space for comments. Click here for the secure link to the survey.
Tohatsu America Corp., North America distributor of Tohatsu outboards, said Monday that Nissan Marine Co. Ltd. of Japan will discontinue certain segments of its marine business, including the production of the Nissan Marine brand of outboard engines.
Outboard boats from 25 to 43 feet are on a tear and four successful builders in this segment were at the Fort Lauderdale International Boat Show press breakfast to explain why.
Intrepid Powerboats of Largo, Fla., recently sold its highest-horsepower outboard-powered boat ever — the 475 Panacea with four Seven Marine 557-hp V8 outboards.
Just about every propulsion company in the last 12 months has brought new product to the market in some form, whether sterndrive, outboard, diesel or electric.