Suzuki

Suzuki Marine is a manufacturer of 4-stroke outboard engines for the worldwide marine, automobile, motorcycle and ATV markets.

Suzuki Marine adds Florida dealer

Marine and industrial engine specialist Mastry Engine Center was appointed a Suzuki dealer and will establish repower centers throughout Florida.

A new emphasis on parts and training

Suzuki’s new emphasis on its marine business is a response to assertions from consumers and dealers that their needs were not being met, vice president of operations Mark Eastman says.

Suzuki’s goal: 10 percent share

Suzuki Marine has unveiled a 4-cylinder, 200-hp 4-stroke, pumping more energy into the industry’s development of high-horsepower engines that are lighter and more fuel-efficient than first-generation models.

Suzuki vice president of operations Mark Eastman says engine kits and other new parts and accessories are part of the company’s new emphasis on the marine market.

Suzuki rolls out engine kit for clients

KEY LARGO, Fla. — Suzuki vice president of operations Mark Eastman said that when Suzuki announced a new emphasis on its marine business, retailers, consumers and dealers told the company that their needs weren’t being met.

A Twin Vee with twin Suzuki DF200As was one of the boats equipped with Suzuki engines that were available for testing and demos during the Florida event.

Suzuki Marine begins 50th anniversary celebration

KEY LARGO, Fla. — Before a crowd of 400 boatbuilders, dealers and members of the media, new Suzuki Marine of America president Takuya Sato raised his Tervis Tumbler in a toast to Suzuki’s commitment to innovation and the start of the company’s year-long 50th anniversary celebration.

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Suzuki Marine debuts outboards at Florida event

KEY LARGO, Fla. — Suzuki Marine unveiled its new DF200A 4-cylinder, 200-hp outboard Tuesday at the company’s annual new model introduction and business meeting at the Ocean Reef Club.

Suzuki Marine offers financing on engines

Suzuki Marine is offering a finance plan for customers who want to repower their boats with new engines. Because securing financing for an engine can be difficult, and given the cost of upgrading to outboards with new technology, many people who would like to repower boats are not able to do so. As a result,…more

American Suzuki renews commitment to marine division

An American Suzuki Motor Corp. executive says the company’s marine division, which makes outboard engines, was profitable even during the Great Recession. That’s why it’s one of two — motorcycles/ATV is the other — where the company said it plans to strive for long-term growth in a realignment that calls for American Suzuki to wind…more

American Suzuki files for bankruptcy protection

American Suzuki Motor Corp., beset by low sales, cutthroat competition and unfavorable foreign exchange rates, is pulling out of the U.S. auto market and has filed for Chapter 11 bankruptcy protection. “The most important thing for you to know is that we intend to continue to operate our motorcycles, ATV and marine businesses as usual,”…more

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