Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha unveils two sales promotions

Yamaha Marine Group announced two new promotions this week. The “Sign and Save Sales Event” is a promotion that provides the purchasing consumer a credit of up to $3,500, based on MSRP, toward the purchase of goods and/or services available at the authorized participating Yamaha outboard dealer that sold the outboard at no extra cost…more

Yamaha holding BlackBerry promotion

Yamaha WaterCraft Group, which oversees the sales, marketing and distribution of WaveRunner personal watercraft and 21- and 24-foot sportboats in the U.S., announced a free BlackBerry Smartphone promotion to help consumers access a wide range of Yamaha content via the mobile channel. The offer, which began Dec. 14, provides a free BlackBerry Smartphone to the…more

Yamaha unveils ‘next generation’ four strokes

In the largest and broadest product introduction in its history, Yamaha Motor Corp. presented nine new outboard engines from 4 hp to 300 hp at a media event Monday in Chattanooga, Tenn. “We believe by introducing products now, we’re going to catch the market in an upswing,” said Phil Dyskow, president of the marine group…more

Yamaha extends promotion

The Yamaha Marine Group is extending its recent sales promotion through Nov. 24. The “Why Wait? Buy Now!” promotion allows a customer purchasing a Yamaha outboard a choice of either a three-year Y.E.S. (Yamaha Extended Service) contract, or credit of up to $3,500 based on manufacturer suggested retail price towards the purchase of goods or…more

Yamaha awards student scholarships

Yamaha Motorsports recently awarded $3,000 scholarships to 18 children of dealers and their employees for excellence in academics, community involvement, leadership and writing/communication skills. “We feel that by providing a Dealership Scholarship Program, we can offer support for our dealers and their employees with the growing cost of higher education,” said Bob Starr, corporate communications…more

Yamaha, Humminbird unveil product upgrades

Yamaha Motor Corp. and Humminbird recently announced upgrades to their products. Yamaha says its 2010 VX Series WaveRunner will save consumers up to an additional 10 percent in fuel cost compared to previous VX models. A remapping of the ECU allowed engineers to reduce fuel consumption at both cruising speeds and wide open throttle, according…more

Yamaha announces sales promotion

Yamaha Marine Group launched its “Why Wait? Buy Now!” sales promotion to entice consumers to make a purchase before the end of the season. “This is a great time to buy,” said Dale Barnes, Yamaha Marine Group division manager marketing, in a statement. “Dealers are motivated, and a new Yamaha outboard with the Y.E.S. extended…more

Sales up for Yamaha WaterCraft, Deep Impact

Yamaha and Deep Impact are reporting an increase in sales this summer. Yamaha WaterCraft Group says sales across its two product lines, Yamaha WaveRunners and 21- and 23-foot boats, rose in August compared to the prior year. The company would not release specific sales figures, but said year-over-year, sales of WaveRunners increased 13 percent, while…more

Yamaha unveils 2010 offerings

Yamaha Motor Corp. today introduced its new 242 and 240 Series boats, which it says are the largest, most feature-rich boats the company has produced. The 242 and 240 Series boats replace Yamaha’s 232 and 230 Series models and are designed to compete with boats priced $20,000 more, the company said. “We spoke with owners…more

Yamaha hands out scholarships

Yamaha Marine Group announced the recipients of the 2009 Yamaha Marine Dealer Scholarship. The program awards scholarships to children of Yamaha Marine dealers, children of employees who have been with the dealer for at least two years and dealership employees under the age of 21. Applicants were judged on their academic standing, leadership, community involvement…more

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