Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha halts production at 11 plants

Yamaha Motor Company plans to temporarily stop production at 11 facilities worldwide because of the soft market. It was not specified which facilities would be affected. The company said production would stop for seven to 10 days in February and March at plants that manufacture marine products, as well as those that make motorcycles, recreational…more

Yamaha running outboard promotions

Yamaha Marine Group has launched two retail promotions to help dealers through the slump. Both promotions are for outboards sold between Jan. 1 and March 31. “Yamaha is adding a high level of support at the retail level during boat-show season,” said Phil Dyskow, Yamaha Marine Group president, in a statement. The first promotion, Repower…more

Yamaha increases its boat-show presence

Yamaha Watercraft Group has expanded its display space at major boat shows, including the New York National Boat Show, Atlantic City (N.J.) International Power Boat Show, Miami International Boat Show, Minneapolis Boat Show and Southern California Boat Show. “Boat shows are a great venue for boaters to come out in a comfortable, low-pressure environment and…more

Yamaha program defers dealer interest payments

Yamaha Marine Group is answering dealers’ cries for help during these tough times with an Interest Deferral Program that will allow dealerships to conserve cash flow through the winter months. “We’ve never done anything like this, but these are unprecedented times,” Yamaha Marine Group president Phil Dyskow told Soundings Trade Only this morning. Authorized participating…more

Yamaha handing out awards for online course

Yamaha is offering prizes for sales professionals at authorized dealerships who pass the company’s new online Product Training Course. Those who achieve an overall passing score (80 and above) on Yamaha Marine University’s “Why Is Yamaha Your Best Investment” course, will be entered into a drawing to win one of 10 prizes, including a Yamaha…more

Yamaha launches online training program

Yamaha Marine University launched a new online sales training module for dealers that focuses on the importance of good communication, as well as strategies and tactics for increasing sales. “No Bad Sales,” is the second in a series of online training modules available to Yamaha marine dealers under the “Education” tab in the Yamaha Marine…more

Yamaha Marine unveils purchasing promotion

Yamaha Marine Group announced its “Why Wait? Buy Now” sales promotion. “We want to help our customers take advantage of the last few weeks of warm weather,” said Dale Barnes, Yamaha Marine Group division marketing manager. “A new Yamaha outboard with the Y.E.S. extended warranty adds value they are sure to appreciate.” The promotion provides…more

Yamaha holding dealer symposium

Yamaha Marine University announced the dates and locations for its 2008 three-day Symposium 2008: Competitive Advantages. This year’s YMU symposium will take place Nov. 11-13 in Orlando, Fla., and Dec. 9-11 in Las Vegas. Yamaha dealers can enroll through YMU online by going through the Yamaha Marine Business System. “Now, more than ever, it is…more

Yamaha expands logistics plant in Georgia

Yamaha Motor Corp. broke ground on a 220,000-square-foot expansion of its logistics plant in Kennesaw, Ga., as part of a plan to increase both the capacity and efficiency of its operations there. “Our No. 1 priority is achieving the highest customer satisfaction in the industry,” said Phil Dyskow, Yamaha Marine Group president, in a statement.…more

Yamaha signs supplier deal with Robalo

Yamaha Marine Group of Kennesaw, Ga., signed an agreement to become the exclusive supplier of outboard power to Robalo Boats, a subsidiary of Atlanta-based Marine Products Corp. In addition, Yamaha will provide technical support designed to advance the boat company’s future growth. “We are proud to be associated with a company that engineers quality,” said…more

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