Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha starts outboard sales promotion

Yamaha Marine Group today began the “Sizzlin’ Summer Sales Event,” a promotion that offers two consumer benefits, depending on the technology and horsepower of the eligible outboard purchased. “This promotion covers a wide array of Yamaha outboards,” said Dale Barnes, Yamaha Marine Group division manager of marketing, in a statement. “The ‘Sizzlin’ Summer Sales Event’…more

Yamaha angler wins FLW title

Yamaha professional angler Bryan Thrift won the 2010 FLW Angler of the Year title, a race based upon finish position points. His win caps a season of success for Yamaha professional anglers, who were victorious four out of five times in FLW Tour competition this season, Yamaha announced. Thrift clinched the Angler of the Year…more


Gear test has ‘Wild Kingdom’ moment

As part of a Yamaha Motor Corp. press event held Wednesday and Thursday in the Florida Keys, more than a dozen marine journalists aboard five Yamaha-powered boats documented the release of a rehabilitated loggerhead sea turtle. The journalists were in the Keys testing Yamaha’s new offshore outboards, including the new V6 250- and 300-hp models.…more

Yamaha offers media new engine test drive

DUCK KEY, Fla. – Seventeen journalists got a chance today to test Yamaha Motor Corp.’s new saltwater outboards during a two-day event in the Florida Keys. “When we first introduced these engines last November, we did it on the Tennessee River,” said Yamaha manager of communications and dealer education Martin Peters. “These outboards are designed…more

Yamaha debuts summer promotion

Yamaha Marine Group is rolling out its VMax HPDI Summer Sale promotion. The promotion provides the purchasing consumer a credit of up to $3,000 based on MSRP toward the purchase of goods and/or services available at the authorized participating Yamaha outboard dealer that sold the eligible Yamaha outboard. Eligible Yamaha outboards include new 150- to…more

Yamaha debuts phone-text trivia contest

Yamaha Watercraft Group has launched a mobile trivia campaign that allows users to use the texting feature on their cell phone to answer questions about Yamaha products and become eligible to win weekly prizes. The contest also includes a grand prize trip for two to Yamaha’s 2011 WaterCraft Product Premiere in August. To play, text…more

Yamaha launches sales promotion

Yamaha Marine Group announced the “Buy, Save and Go Boating” promotion, designed as an incentive for boaters to get out on the water this season. “Everyone likes to have choices,” said Dale Barnes, Yamaha Marine Group division marketing manager. “We hope one of the two choices will be too good to pass up.” The promotion…more

Companies roll out springtime promotions

Yamaha Marine Group, Glacier Bay and World Cat recently announced spring sales promotions. Yamaha Marine Group launched its “Two Stroke Celebration Sales Event,” a promotion designed to add extra value to a purchase just as the boating season begins. The promotion provides the purchasing consumer a credit of up to $3,000, based on MSRP, toward…more


The next generation of outboards

Here’s a look at this year’s lineup of 2-stroke and 4-stroke engines Despite the state of the economy, the production of next-generation 4-stroke outboards keeps chugging along, with manufacturers throttling forward and offering lighter and more fuel-efficient engines. In late 2009, Yamaha launched a lineup of V6 outboards and a new lightweight three-cylinder 70-hp engine.…more

Yamaha Marine Group president stepping down

MIAMI BEACH – Yamaha Marine Group president Phil Dyskow announced Thursday he will retire May 1 from his position. Ben Speciale, vice president of planning and operations, will succeed him as president. “These have been wonderfully rewarding years,” Dyskow said in his announcement, made at the Miami International Boat Show. “My time as group president…more

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