Yamaha Marine Group announced a “Summer of Choice” sales event, a new promotion that offers consumers the choice of five years of warranty protection or as much as $750 in dealer credit toward the purchase of goods and/or services when they purchase a select new eligible Yamaha four-stroke outboard.
Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.
The policy around red snapper fishing in the Gulf region is so disastrous for recreational anglers that it could actually wind up working on behalf of the recreational industry.
If marine dealers’ congressmen and women don’t know them on a first-name basis, dealers aren’t communicating enough with them.
Engines from Mercury, Yamaha, Volvo Penta and others that are mentioned in this month’s propulsion roundup are equipped with some form of technology that increases mid-range performance and acceleration. One of those technologies is variable valve timing. So what is VVT?
Yamaha Marine Group named Austin Roebuck as marine government relations coordinator.
Yamaha Marine Group said bass anglers Terry Scroggins, Grant Goldbeck, Kenyon Hill and Michael Simonton joined the 2014 Yamaha Pro Team.
Yamaha Marine Group said today that it added the F175 outboard to its group of inline four-cylinder engines and launched a new series of high-performance aluminum propellers for its mid-range outboards.
Yamaha Marine Group announced the “Reliable Choice Sales Event,” a new promotion for buyers in the first quarter. “The ‘Reliable Choice Sales Event’ is the perfect way to start the 2014 boat show season,” Yamaha Marine Group marketing division manager Dale Barnes said in a statement. “The value added through this promotion is substantial, giving…more
Yamaha Marine Group announced the appointment of Scott Higgins as regional sales manager for the Midwest division and Ben Mallett as manager of outboard operations and the business planning departments.
Yamaha WaterCraft, a division of Yamaha Motor Corp. U.S.A., launched redesigned and updated mobile applications for iOS and Android platforms. The Yamaha WaterCraft app was named best in the marine industry by the Marine Marketers Association. The app allows users to see all of the latest WaveRunner and boat models, including specifications, photos, videos, feature…more