Yamaha Marine Group announced the “Reliable Choice Sales Event,” a new promotion for buyers in the first quarter. “The ‘Reliable Choice Sales Event’ is the perfect way to start the 2014 boat show season,” Yamaha Marine Group marketing division manager Dale Barnes said in a statement. “The value added through this promotion is substantial, giving…more
Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.
Yamaha Marine Group announced the appointment of Scott Higgins as regional sales manager for the Midwest division and Ben Mallett as manager of outboard operations and the business planning departments.
Yamaha WaterCraft, a division of Yamaha Motor Corp. U.S.A., launched redesigned and updated mobile applications for iOS and Android platforms. The Yamaha WaterCraft app was named best in the marine industry by the Marine Marketers Association. The app allows users to see all of the latest WaveRunner and boat models, including specifications, photos, videos, feature…more
The Yamaha Marine Group announced a promotion as the holiday and boat show seasons approach. The “Why Wait for Spring?” promotion gives consumers an opportunity to receive three years of Yamaha limited-warranty coverage, along with the additional protection of a three-year Yamaha Extended Service contract on eligible 2.5- through 350-hp four-stroke outboard models at no…more
B.A.S.S. and the Yamaha Marine Group signed an agreement under which Yamaha will continue to sponsor Bassmaster events through 2016. Yamaha is an official premier engine sponsor of all B.A.S.S.-owned events, which include the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, Carhartt Bassmaster College Series and the grass-roots B.A.S.S. Nation regional tournaments. Also…more
Yamaha Pro Brandon Palaniuk led wire-to-wire in the Bassmaster Elite St. Lawrence River Showdown tournament last weekend in Waddington, N.Y., to win with a four-day total of 88 pounds, 12 ounces. The victory carries not only a $100,000 first prize, but also a guaranteed berth in the 2014 Bassmaster Classic world championship. The tournament was…more
After logging 8,700 hours, a 2005 Yamaha F150 can match the performance of a new F150, according to test results released by the engine manufacturer. Yamaha had two F150s that had racked up thousands of hours over three years powering a Charleston, S.C., water taxi. Engineers took one of the old outboards, mounted it on…more
The Yamaha Marine Group is offering incentives this summer for customers who choose to invest in Yamaha power. The “Wake up the Summer Sales Event” promotion applies to select eligible new 2.5- to 350-hp Yamaha four-stroke outboards and provides the purchasing consumer with two options. The first option is the addition of two free years…more
Yamaha Marine Group extended its relationship with Ocearch, an organization that strives to maintain the health of the world’s oceans through research, specifically focused on sharks. As the exclusive outboard motor sponsor of Ocearch, Yamaha will provide F300 and F150 power for the team’s Contender 28T and Safe Boat. “Ocean conservation and education is of…more
Yamaha Marine launched its “Jump into Summer” Sweepstakes on Facebook, an event that will last through June 27. “We are excited about the start of the summer boating season and to have a new way to interact with the online community that shares a passion for the Yamaha brand,” Yamaha advertising manager Frank Wilhelm said…more