Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha reaches 10 million mark in outboard production

Yamaha Motor Co. Ltd. rolled its 10 millionth cumulative Yamaha outboard off the production line Thursday. After manufacturing its first P7, a 7-hp outboard, in July 1960, cumulative production continued to mount, reaching 5 million units in March 1996 and 8 million in October 2006. In the roughly six and a half years since then,…more

VIDEO: Propulsion options keep growing

What a plethora of propulsion options this year at the Miami boat shows. The Progressive Insurance Miami International Boat Show and the Yacht & Brokerage Show in Miami Beach hosted everything from joystick helm control to electric and propane-powered outboards. I tested two new joystick systems for outboards — Yamaha’s Helm Master and Teleflex’s (now…more

Yamaha adds jobs at Tennessee plant

Yamaha Watercraft expanded its jetboat plant in Vonore, Tenn. Yamaha invested $3 million to expand the facility to 40,000 feet, according to WBIR, an NBC affiliate. The company bought an additional 7 acres at the site and will create as many as 100 new jobs at the facility, where 340 people already work. The director…more

Yamaha sponsors marine conservation group

Yamaha Marine Group announced that it is the first Platinum Sponsor of the Center for Coastal Conservation. “The corporate leadership of Yamaha Marine Group has a clear vision for the future of recreational fishing and boating,” conservation center president Jeff Angers said in a statement. “With Yamaha’s incredible contributions of time, talent and treasure we…more

Yamaha debuts new outboard promotion

The Yamaha Marine Group announced a retail promotion Tuesday that applies to eligible select 2.5-hp to 350-hp four-stroke outboards and runs through March 31. The promotion allows consumer either five years of warranty protection — three years of Yamaha limited warranty coverage, along with a two-year Yamaha extended service, or Y.E.S. plan — or a…more

VIDEO: Yamaha rolls out F200 outboard

The new light, compact and powerful Yamaha F200 makes a good fit for boats that include small and mid-size center consoles, bay boats and hybrids and pontoon crafts and aluminum boats, according to the engine manufacturer. “The 200 makes tremendous sense because there are so many boats that can take that kind of power and…more

Yamaha debuts new joystick system

It’s official. The much anticipated joystick-equipped helm control system from Yamaha — called Helm Master — has arrived. The engine company’s press event — the biggest since the 2009 debut of the F70 and V6 series of 4-strokes — to unveil the product wrapped up Tuesday at its test facility on the banks of the…more

Yamaha makes outboard donation to New York school

The marine and outdoor power equipment program at the Eastern Suffolk Board of Cooperative Educational Services Harry B. Ward Career and Technical Center on Long Island, N.Y., received a donation of more than $40,000 in Yamaha outboard motors and parts. Yamaha Motor Corporation U.S.A. recently gave the program two 250-hp Yamaha outboard motors, tools, parts…more

Yamaha unveils new summer promotion

Yamaha Marine Group announced a new “Say Y.E.S. and Go Boating” promotion designed to help dealers during the late-summer selling season. The promotion applies to eligible new Yamaha 2.5- to 350-hp 4-strokes and provides a 2-year Y.E.S. (Yamaha Extended Service) contract on select models at no extra cost to the consumer, according to Yamaha. “Promotions…more

Yamaha sponsors National Hunting and Fishing Day

Yamaha Motor Corp. U.S.A. is supporting National Hunting and Fishing Day again this year. The celebration of hunting, fishing and conservation is set for Sept. 22. This is the fifth year that Yamaha has sponsored the event, and the company is giving away a Rhino 700 FI SxS with a full suite of Genuine Yamaha…more

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