Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha sells Century Boats

Yamaha Motor Corp. U.S.A. announced today that it sold a majority of the assets of Century Boats and the Century brand to Florida-based Allcraft Marine. The new owners plan to resume production of Century brand boats at their Dade City, Fla. facility. “We are very pleased that the Century brand will live on,” Yamaha Marine…more

MIAMI VIDEO: An interview with Yamaha’s Ben Speciale

MIAMI – Soundings Trade Only sat down for an interview with Yamaha Marine Group president Ben Speciale at last week’s Miami International Boat Show. Click play to see what he had to say about the show and the company’s new product offerings.

Yamaha rolls out new mobile app

Yamaha Marine Group launched its first mobile application for the iPhone and iPod Touch, just in time for the Miami International Boat Show. The app is now available free through the iTunes App Store and it offers users a host of tools and information about their Yamaha outboards. “When we sat down to design this…more

Yamaha debuts revamped website

Yamaha Marine Group launched its re-engineered YamahaOutboards.com website to provide consumers and dealers with an enhanced online experience. “We are committed to providing Yamaha consumers and dealers with the ultimate experience on the water, as well as online,” Yamaha Marine Group advertising manager Frank Wilhelm said in a statement. “So we reviewed metrics and survey…more

Yamaha puts Canadian financials under U.S. umbrella

The board of Yamaha Motor Co. voted to transfer all shares of Yamaha Motor Canada Ltd. to its American subsidiary, Yamaha Motor Corp. U.S.A., the company said in a statement on its website. The transfer, to be completed by Dec. 31, will see Yamaha U.S. assume additional responsibilities for financial reporting and audit. The move…more

Yamaha debuts outboard sales promotion

Yamaha Marine Group announced the launch of one of its most valuable incentive programs of the year, called “Why Wait? Buy Now!” “Customers don’t need to wait to get a great deal,” Yamaha Marine Group president Ben Speciale said in a statement. “Yamaha’s new promotion makes now the best time of year.” The promotion provides…more

Yamaha will appeal PWC crash verdict

Yamaha Motor Corp. USA plans to appeal a jury decision to award $39 million to two Florida families in a case involving a WaveRunner collision that left one teen dead and another injured. “Yamaha is disappointed by the jury’s decision to find for the plaintiffs in this case involving a Yamaha WaveRunner and will pursue…more

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Working harder to create a buzz

Legendary Marine and Yamaha are pushing the promotional envelope to attract buyers in a shrunken market You gotta do what you gotta do. That’s the motto Yamaha Marine Group and Legendary Marine are living by to generate a buzz about their products in a time when buyers are harder to come by. Yamaha has diversified…more

Yamaha launches summer sales promotion

Yamaha Marine Group today announced “The Four Stroke Celebration Sales Event,” a promotion that gives boat buyers a boost while there is still plenty of boating left in the season. “This promotion comes at just the right time in the year for a lot of customers,” Dale Barnes, division manager, marketing, Yamaha Marine Group, said…more

Yamaha app now available on Android

Yamaha WaterCraft Group announced its mobile application is now available for devices running the Android operating system, including Android tablets and smart phones. Every day, 400,000 new Android devices are activated and more than 100 million have been activated, according to a Google report published last month. The app, available free in the Android Market,…more

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