It’s official. The much anticipated joystick-equipped helm control system from Yamaha — called Helm Master — has arrived. The engine company’s press event — the biggest since the 2009 debut of the F70 and V6 series of 4-strokes — to unveil the product wrapped up Tuesday at its test facility on the banks of the…more
Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.
The marine and outdoor power equipment program at the Eastern Suffolk Board of Cooperative Educational Services Harry B. Ward Career and Technical Center on Long Island, N.Y., received a donation of more than $40,000 in Yamaha outboard motors and parts. Yamaha Motor Corporation U.S.A. recently gave the program two 250-hp Yamaha outboard motors, tools, parts…more
Yamaha Marine Group announced a new “Say Y.E.S. and Go Boating” promotion designed to help dealers during the late-summer selling season. The promotion applies to eligible new Yamaha 2.5- to 350-hp 4-strokes and provides a 2-year Y.E.S. (Yamaha Extended Service) contract on select models at no extra cost to the consumer, according to Yamaha. “Promotions…more
Yamaha Motor Corp. U.S.A. is supporting National Hunting and Fishing Day again this year. The celebration of hunting, fishing and conservation is set for Sept. 22. This is the fifth year that Yamaha has sponsored the event, and the company is giving away a Rhino 700 FI SxS with a full suite of Genuine Yamaha…more
Yamaha Motor Corp. U.S.A. announced today that it sold a majority of the assets of Century Boats and the Century brand to Florida-based Allcraft Marine. The new owners plan to resume production of Century brand boats at their Dade City, Fla. facility. “We are very pleased that the Century brand will live on,” Yamaha Marine…more
MIAMI – Soundings Trade Only sat down for an interview with Yamaha Marine Group president Ben Speciale at last week’s Miami International Boat Show. Click play to see what he had to say about the show and the company’s new product offerings.
Yamaha Marine Group launched its first mobile application for the iPhone and iPod Touch, just in time for the Miami International Boat Show. The app is now available free through the iTunes App Store and it offers users a host of tools and information about their Yamaha outboards. “When we sat down to design this…more
Yamaha Marine Group launched its re-engineered YamahaOutboards.com website to provide consumers and dealers with an enhanced online experience. “We are committed to providing Yamaha consumers and dealers with the ultimate experience on the water, as well as online,” Yamaha Marine Group advertising manager Frank Wilhelm said in a statement. “So we reviewed metrics and survey…more
The board of Yamaha Motor Co. voted to transfer all shares of Yamaha Motor Canada Ltd. to its American subsidiary, Yamaha Motor Corp. U.S.A., the company said in a statement on its website. The transfer, to be completed by Dec. 31, will see Yamaha U.S. assume additional responsibilities for financial reporting and audit. The move…more
Yamaha Marine Group announced the launch of one of its most valuable incentive programs of the year, called “Why Wait? Buy Now!” “Customers don’t need to wait to get a great deal,” Yamaha Marine Group president Ben Speciale said in a statement. “Yamaha’s new promotion makes now the best time of year.” The promotion provides…more